From website design to website operation: six crimes in website construction

From Website production to launch to operation, this is a long-term process, which involves countless factors. In fact, whether the website can really achieve the expected results is not only a problem for the website construction company, but also a great source for customers.

From Website production to launch to operation, this is a long-term process, which involves countless factors. In fact, whether the website can really achieve the expected results is not only a problem for the website construction company, but also a major reason for the customer. In fact, we can do very little. this is like printing a business card. we are just the manufacturer of printing a business card. for customers, can we send a business card to users, to let users know about the customer's services, they have to rely on the customer to discover and solve the problem. Therefore, the problem is ignored and analyzed.

One of the sins: positioning of the website's role

In the process of talking about tickets, many users often like to say that the company has no website and wants to build an official website. Every time I hear this, the author is thinking that the customer should have never done any online promotion. Therefore, in many cases, the customer just positions the company's website as: the website can be hung on the Internet to let others know that there is a website and such a thing. This kind of idea leads to the website not being used at all. the purpose of website construction is to publicize, expand the influence of the enterprise, and display the enterprise brand. In fact, after the website is built, you can use the network to bring out the advantages of the website, through the network so that enterprises can directly communicate with consumers. Therefore, when the website does not achieve the desired effect and does not bring benefits to the customer, the customer will say: the website built by the construction company is really bad.

Sin II: ignoring search engine habits

With the rapid development and constant innovation in the design of Chinese websites, the type and style of websites can be said to be blooming. On many websites, pictures, Flash, and music are all in different colors, which may cause a problem: if this station or that station is very dazzling, if it is seen by its customers, the customer will say that I want it, that I want it. In fact, if you put a lot of pictures, Flash, and music, the website will be opened slowly, which will lead to users not spending so much time to visit the website, but will choose to directly turn it off. In this way, the website directly loses its role. In the deeper layer, the search engine cannot fully recognize images, Flash files, and music, that is, users and search engines cannot, then these things have no effect. The popular Web pages give people a fresh and clear look. The website has a wealth of content, but it does not look messy and gives people a comfortable feeling. Therefore, web pages do not need to be too fancy and simple.

Case 3: do not attach importance to user experience or actively communicate with users

The website is good or not. In fact, many users have the final say. If the layout and content of your website can reference users, customers will visit your website frequently, and the traffic on your website will be high. At the same time, when we are familiar with the customer during the communication with the customer, the customer will put forward a lot of opinions on the website, which has to be said to be valuable. As long as we actively seek user feedback and pursue a good user experience, the user experience will be improved, and naturally there will be more customers.

Case 4: Websites never updated

Most of the time, the website is ready, and customers never take care of it. just as mentioned above, building a website is just for "hanging on the Internet ". Website, we can understand that on the Internet, we have occupied a place. Originally, everyone was equal, and everyone's territory was the same. However, we never manage our leadership, which leads to a smaller scope and fewer customers. In fact, even if you update 1 or 2 articles a day, as long as you write them by yourself, this is not only an understanding of our own services, but also our own product experience. Only in this way can we get to know our products and services more and more thoroughly, so that we can do better.

Five sins: blindly modeled

After the customers of many enterprises complete their websites, they want to make their websites look good and have many functions, every time the author encounters such a customer, he really wants to give the customer a good lesson. You cannot always think about the good-looking and good-looking imitation of the website. things are still done by others after all. even if we get them, the role they bring to us has been fully earned by others. What is important is the practicality of the website and the future of the website. The purpose of website creation is not to look good, but to see whether the functions of this website can meet the needs of enterprises and bring customers and benefits to us through websites.

Sin 6: No plan for website promotion

Before signing a ticket, you will discuss the website's future development problems with the customer. However, many times, the customer will say that there is no time, busy, no. At this time, the author is very puzzled. after the website is done well, it does not serve but the customer's own. If the website is ready, but the customer does not think about the future development of the website, I think this website is doomed to have no future. The preparation of a good website promotion plan is meaningful to the website. at the same time, it is also the time for the company to expand its size and market, but customers have not considered so much, most of the time, they only focus on immediate benefits. If you need to focus on website construction and rely on the Internet to achieve benefits, you must work harder on the Internet to expand the promotion, enhance the company's influence, and become more intelligent in marketing. The Internet is a big cake, but some customers have never considered it.

In many cases, the comments and suggestions we give to customers are just an excuse for us to promote products to them. The website is owned by the customer. In fact, it has nothing to do with us.

Disclaimer: This article is based on the FRP grille: http://www.letonghuanbao.com/original article!