How can the new site be optimized to accelerate Baidu indexing?

I often hear from some friends that it is difficult to add a new site. I have a deep understanding of this. after all, in my daily work, I often need to optimize a new site to the top of the homepage or even rank first, therefore, we have some practical experience. Then we should

I often hear from some friends that it is difficult to add a new site. I have a deep understanding of this. after all, in my daily work, I often need to optimize a new site to the top of the homepage or even rank first, therefore, we have some practical experience.

So what should we do to make the spider come smoothly and fall in love with our new station? This requires some skills. I will briefly talk about some of my frequently used methods to make Spider fall in love with the new station.

I. transfer weights to each other in the station group and attract the spider

I believe many of my friends have heard of the concept of "station group". that is to say, they have created a lot of websites and then passed weights to each other through these websites. You know, using a white hat to optimize the second-level domain name website so that the site is ranked, as long as you are willing to stick to it, it is not very difficult. after all, the second-level domain name has a higher weight than the second-level Directory, second only to top-level domain names, keyword optimization is very helpful. as long as our website server is sufficient for processing, it is possible to rank keywords well by making a lot of second-level domain names for site group optimization.

However, in the process of creating a website Group, I often encounter a new website, that is, after a second-level domain name website is opened, although it can be immediately received by the spider, however, the articles updated on this second-level domain name website are not included or released for a long time. Then the keywords pointed to by this second-level domain name will naturally disappear. what should we do to include and release the updated content of this second-level domain name as soon as possible?

II. regular updates

Despite being a commonplace, this issue cannot be ignored and is a top priority. you must know that website operations rely on its own content. If the search engine has never released any articles, does it show that the ranking of this website is missing? This is not the case. Although we can only see the homepage of this website, as long as we can update articles regularly, we can make Baidu Index indexing. as the index volume increases, even if the updated articles are not released, the indexed articles can still be weighted to the homepage of the website. Over time, the ranking of this second-level site will gradually emerge and gradually climb. at this time, it will be just around the corner to Enter the keyword homepage or even get a better ranking.

A friend once consulted the author to see if the more articles are updated, the faster the ranking is? The author gives a positive answer, but there is a precondition that the updated article must have a certain quality and cannot be collected articles, although the collected items will still be indexed in the early stage, these collected articles often fall victim to Baidu updates or algorithms, and often disappear without a trace. In my practice, I found that a self-developed second-level domain name website and a collection-type second-level domain name website tend to rank more firmly in the face of storms, even when others are crying, the website rankings have quietly increased. Therefore, I believe that the author regularly updates the on-site articles and writes more materials suitable for target consumers to read, the optimization results are obvious, so it is more important.

3. analyze reading habits of target consumers

It is very important to do website SEO technology, but the idea of planning is more important. I think SEO focuses more on planning thinking and technology can be refined in practice, but the thinking of planning is different, it is necessary to combine a wide range of knowledge and have requirements for creativity. We often talk about the user experience during optimization. what is the user experience? In fact, it is the reading habits and interests of target website consumers. as long as you can grasp what these people want, the user experience will be improved accordingly. For example, if the consumer group we are facing is a group of students, but the website still promotes products that students cannot afford, these consumers are naturally not interested in the website content, the bounce rate also increases. At this time, we need to do something to cater to the consumption habits of these consumers. The bounce rate of a website will naturally decrease when consumers give exactly what they like and put them in a proper manner. Baidu spider will become more and more trustworthy and will be helpful for faster indexing of website content ..

Of course, the user experience also includes the website opening speed, whether the webpage is clean, generous, and other factors. Therefore, when optimizing the website, we need to combine a wide range of knowledge, after all, only when we can truly understand our website structure can we consider the problem from the perspective of consumers, and then we can improve the overall level of our website, increasing the retention time of target consumers on the website will gradually decrease the bounce rate from 100% to 70%, which is also helpful for the indexing of new sites.

4. do a good job in the dissemination of external links

In addition to attracting consumers, we also need to promote the website to let others know what the website is and what products or services can solve the problems for them. As long as the promotion work is well done, it will not only attract accurate traffic, but also promote crawling and indexing of spider. Therefore, this work is also very important.

So how should we promote it? In fact, external links are meaningful. Therefore, we should not simply launch external links mechanically, but understand the role of these external links.

1. External links are the pushing of high-quality articles

According to the original idea of the search engine, with high-quality content, people can actively spread the content. in order to respect copyright, the reporters also released the external links. However, our world is not perfect, and not everyone's ideological realm is so lofty. many things will change when it comes to special interests. Various plagiarism will emerge in an endless stream. many people treat others' articles as their own, and even do not want to use pseudo-original articles. they directly copy and paste the posts and change the website to their own. What's more, let's take a good article and cut it apart ...... This kind of practice originally intended to spread high-quality articles is somewhat distorted due to the interests. Therefore, Baidu's efforts to crack the external chain also shows that Baidu has been unable to bear such behavior.

Therefore, I would like to make some suggestions here, and I hope that my friends who are still engaged in the above-mentioned release of external links should change this kind of thinking. this method of making junk external links will only make way more and more narrow, it is not only a waste of your youth, but you have not accumulated any experience in optimization, and it is not worth it!

2. external links can attract traffic and spider

A good article can not only resonate with readers, but also attract them to the website. At the same time, a good external chain can let the target consumers know what the website is engaged in and whether the product is suitable for themselves. Therefore, a good external chain can attract precise traffic.

In addition, the active distribution of external links can also allow the spider to come to your website, and "eat" many of the articles not indexed on the website, so as to increase the overall weight of the website, the external chain is very important for spider guidance.

3. release of external links is not much, but it is better.

A high-quality external link has a better effect than a hundred junk links, because the IP address crawled by a spider is limited, and it will only climb to those places that make it easy to crawl. For example, a post is published on a forum website, and there are a lot of links in this post. the effect of this external link and a post with only one link under regular rules are as follows, which one is more popular with spider? The answer is the latter. In the same way, we can contribute to highly popular websites, such as the top webmasters in China such as the A5 webmaster network and webmaster's home. as long as a successful contribution is made, a large number of reposts will inevitably be triggered, the optimization of the new station will inevitably bring various benefits.

As long as we carefully construct external links and update articles, we can easily find that there is often one or more Spider IP addresses stuck on our own websites, crawling various webpages. When your website often raises such a spider, you will be very motivated to bring your website to another level, and your enthusiasm for work will also be improved.

V. SMO (Social media optimization, Social media optimization) needs to be synchronized

In addition to regularly updating articles and transmitting external links, one more important thing is the construction of SMO.

News source resources are very important for a website, because they can make the site known to people and keep high-quality external link resources.

Various sharing projects are also critical, such as reprinting website articles in the circle of friends, and reprinting website articles in various SNS communities. although these resources may not be retained, however, as long as the website content is spread out, it is very helpful for website brand building.

Comments and marketing are very practical for many O2O websites. to achieve a closed loop of consumers, consumers need to go from online to offline, and then return to online for such an effective closed-loop transmission, making consumers' resources fall under the control of the website, review marketing is an important closed-loop construction method. For example, some websites that introduce information about eating, drinking, and playing, if a large number of reviews are retained, not only can these reviews be used to attract more consumers' attention, in addition, the UGC (User generated content) of the consumer can be promoted to allow users to produce content. Through such a cyclical model, not only can the website continuously add a large number of comment pages, but also can use these accumulated pages to promote consumers' attention and trust, and finally make it easier for the spider to capture and collect information.

VI. Summary

During the construction of the new station, there is often a Baidu review period. this period has made many webmasters and friends feel very difficult. On the one hand, they must cope with the pressure on the boss, and on the other hand, they must look at Baidu's face and face, therefore, we often hope that the new site can be recorded smoothly and the rankings will appear smoothly. In order to allow all webmasters responsible for the operation of the new station to spend this difficult period as soon as possible, I will share the methods used to accelerate the indexing of new sites by spiders when I build a second-level domain name website Group, I hope it will inspire and help you. thank you.