How can we make HTML5 propagation pages with a propagation volume of more than 0.1 million? What are the common features of a large number of forwarding HTML5? -

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Summarized the H5 direction that is easy to screen-flushing and spread, which has the following things in common:

1. Interest triggering and Activity

For example, share XX to participate in the lucky draw, follow the public account sharing to the circle of friends to receive the PPT template download code, share to the circle of friends to get live video sharing opportunities, etc. Similar to the Mechanism and activity triggered by such interests, many people are willing to pay attention to and share the benefits after sharing. Although the deletion may be more likely after the sharing, however, the screen will still be refreshed.

2. Content Resonance

Case: I'm sorry, I only live 1% of my life, as well as "home and everything" of CCTV, especially "home and everything ", push the right things to the user at the right time, click the fingerprint, display the number of places and other small details to improve the user's sense of participation.

3. Data, Daquan, and desire to add to favorites

Many people use the circle of friends as favorites. articles with the desire to add to favorites will be forwarded to the circle of friends, such as XX Daquan, the most comprehensive XX knowledge/tool, and XX is enough, XX Industry Annual Report. For example, the consumption Bill sharing of Internet Financial Products can record the entire user data to meet users' private data needs, and surpass XX % of users to meet users' superior psychology.

4. Fun games with data feedback

Many interesting games, such as neurocat, universal search for XX, and Durex-one night's N qilang games, were also played last year. These Games used time to control the increased user excitement, and data feedback surpassed XX people, it gives users a desire to share data. Some users may even play for N times in order to get beautiful data. Based on this, at that time we made an H5 game "test words, know wages", entertaining and entertaining, PV is very good.

5. Everyone's participation

Draw chicken together and circle together to highlight the user's sense of participation and improve the user's sense of accomplishment.

6. Technical highlights and interactive experience

Baidu smart breathing, cell phone second change air detector,Burberry, "A car that understands you, looking for a person who understands TA" is especially good at simulating the driving experience and displaying product performance.

I think so much for the time being. You are welcome to add this.

Does a large number of forwarding rely on content? You don't have to write anything on the page. The title is "Chengdu female driver's KF record exposure. It turns out there are black hands behind the scenes", and it's easy to put them all over the world...

Do not try it easily. I am not responsible for forwarding 500 messages.

• Title
  

Use point psychology --- hunting: To spread h5 pages, the first thought is the channel of transmission. Use a circle of friends to describe the problem. For the first time, people must see the sharing of friends in the circle of friends. At this time, they only see the title of the article. Therefore, how to determine the title directly affects the propagation volume. For example,These two headers,"Shortcut keys"And "Do you know the secrets on the keyboard ?". If it was you, which one would you click to open? You won't click that?

Here, we use the odd psychology of the masses, that is, to snoop on unknown secrets. Many people may have such psychology more or less.

In addition, the title directly contains the dry goods keyword, attracting the dry goods. Many people go to the dry market.

If the title is plain, the major task of dissemination will be handed over to the content.

• Content
  

Following this idea, if an article on the h5 page is openedThe key to affecting your own sharing and non-sharing lies in the content.. If it is not surprising, many people will turn it off several seconds after it is turned on. Because the social circle is not a learning scenario after all, it takes time to study. Many people have a lot of Dynamic Moments. Like HR looking at the resumes of many candidates, if you don't see the expected keywords at first glance, the chances of being passed will be very high. This is also true for reading the content of the circle of friends.

Therefore, for articles,In the layout, make sure to put the highlights, highlights, and luminous points in the appropriate position. When necessary, make corresponding emphasis (bold, color, etc)Let readers generate this "Oh ~ It's good. I feel like I have a new skill.

About content,If not necessary, never stretch it.Because a long article will put pressure on people, especially words. The content carried by the page does not need to be complex, that isRequires refined content. The purpose is clear.If there are indeed many pieces of information, you must perform paging,Paging and non-Paging are two different experiences.If there is a logical relationship, it must be clarified, including Branch. This is done to provide readers with a better reading experience.

The appropriate combination of text and text is also good, which can optimize the reading experience, but not too much. First of all, it is worrying that images are too expensive and cannot be loaded or loaded too slowly.

• Others

1. If there is interaction in the page, a good interaction design will make readers feel that the entire reading process is smooth.
   
2. It would be better to add some element with a limit.
   
3. It would be great to combine the current real-time hotspot! (For example, past hot spots, "we", "Uniqlo", etc)
4. There is also the Buddha-like. (For example, an app "I use ** to make a phone call, which is very easy to use. Come and join ")
5. Profit-driven, profit-driven killer (such as sharing, sending to XX, receiving XX, or extracting the xxx sharer to send a VIP gift)

Instance description H5 page propagation:

Scenario:Recently, someone in my circle of friends shared an H5 page titled "I am 4,380th people who endorse" Ping ++ payment. OutCurious(What is Ping ++ payment?), I opened the Link (this is coming in, And then I checked the content ).

First, no one will think of sharing (although the three points in the upper right corner can be shared), but they will focus on the four rough words "seven lines of code, (Why are seven lines of code used ..) AccordingReading habitsThen you can see the following line of Gray:"Access all mainstream payment channels". (Which payment channels?) Then you will know what the middle figure is. (Note: The graph is not the focus of the page ~ So the image is grayed out ~),This is the problem of distinguishing the primary and secondary nodes and highlighting them..

In addition, the color of the button at the bottom of the page isIt feels safe.(What is safe? For example, red represents danger. Therefore, the "exit" button in many applications is red, which involves color learning ). And the button color changes,Breathing, Let people haveI want to stamp it with my handDesire.

Click to display the order page. At this time, we can see that the product is the "Ping ++ mind", and the total amount is only one cent, one cent !! Have you seen it,Almost no one will give up because of this amount, Look back at the product name "Ping ++ mind ",It's nice to get a penny. Besides, you can try it. After all, this is a new thing.

If you pay attention to it, you will find "0.01" on the two pages. Some people will think that the page says "¥ 0. 01 ", you don't need to appear on the button. It's wrong,Multiple appearances are meant to emphasize the roleThat's 0.01! (Why do you have to pay 0.01 instead of making a promotional copy directly? Just let you experience Ping ++ payment? Error! The reason is described below)

Continue, and select pay.

Payment completion point and completion in the upper right corner.

After the completion of the interface, note that the number of intermediate propagation is already"8486", Propagation quantity fromYesterday till nowAlready flipped throughDoubled(See figure 1. the propagation volume is 4380.) This is a new activity. The emergence of new things, once the fire, spread the number of times or exponential growth. In addition, why is the number of items to be displayed during sharing (see figure)? This isCompetition ranking psychology is common to all people.

In addition to telling you the payment success and the number of people, there is also a reward policy, that is, the XX gift, which is done in this way.The advantage is that some people will participate multiple times to get a gift.. There are two buttons "share with friends" and "Contact Us" below, whereThe first button is a breathing lamp.The following color is fixed.The purpose is clear: to guide you to share.

Of course, another subtle reason that drives you to share is the previous step: pay. If the page is closed at this step, many people will think: I am not losing anything (in fact, it is only one cent ). If there is no payment procedure, it is just a function introduction. After reading it, it will be disabled. It is no pity that you share it with yourself. But now it is different. This is the so-called "post-emotional rationalization". If you have paid for a thing that has no great significance, you will find reasons to convince yourself, tell yourself that it makes sense (lie to yourself ).

Click "Contact Us" to create a simple QR code.

Summarize the highlights of this case:

1. Novelty
   
2. Meet reading habits
   
3. Clear logic and simple process
   
4. Each page carries a small amount of information and has a distinct primary and secondary
   
5. Know how to use colors
   
6. Proper guidance
   
7. Competitive ranking Psychology
8. Material Rewards
   
9. Post-sentiment rationalization
   

Okay. Please like it before adding it to favorites ~ /Cover your face

UC has done a recruitment job: technical benefits, World Cup Model to accompany you! The configuration should be over 0.1 million.

Summary:
1. Be new; otherwise, the communication will jump
2. Find a large enough media
3. The weakness of the media should be cut
4. Pay attention to hotspot trends

4A companies should be very good at this. They have special courses. 1. In an H5 scenario, the most important thing is not to work hard on design. Instead, we will repeat the planning, clarify the positioning, and streamline, generalize, and implement scenario-based content.



A friend of a 4A advertising company mentioned in a chat that if he was given six days to complete an H5 scenario, it would take him four days to develop ideas and sort out the logic, draw a visual draft on paper and imagine how to express it visually. After straighten out everything, it will take another two days to complete this H5 scene.



2. The most outstanding contribution of Weibo is to make these methods of effective reading of jokes, hot topics, and 140 words a means of marketing and communication.



The H5 scenario is just like making a piece of content on Weibo, which is a hot topic for marketing and communication, attracting forwarding and sharing. Why can we create these good forms on Weibo to play with content, and in H5 scenarios, we cannot create new forms to achieve the same purpose? We need to know that in the mobile marketing era, H5 is currently the most suitable tool for mobile communication. How fast is the spread? I can only tell you that it is much faster than you think.



This morning, cloud maker has just produced an H5 scenario of "recruitment for Donghua temple summer camp", which is only three hours at noon. more than 4000 people have forwarded shares. Not to mention the number of views, you can imagine it at will. If a good math person sees this, he can calculate the probability theory.



3. We all know that most pages in an H5 scenario are within 10 pages. Why? "The user experience is not good. Users are too lazy to turn over and have no patience. loading is too slow and lost ......" A lot of scientific explanations are indeed daunting. Of course, this is true. Therefore, you have never done an H5 scenario with more than 15 pages before. But I will tell you how to quickly turn you from a cainiao into an H5 scenario guru.



Try to create H5 scenarios with more than 50 pages twice! Of course, you did not do this for customers. You can't use your company for marketing, but just exercise yourself. Consider and deduce from all factors such as creative conception, design style, and copywriting, and occasionally try to complete a work with more than 50 pages. After two or three times of hard work, you will have a great breakthrough. Try it and it will make you very powerful.



You have never done the most complex things. You have been stuck in simple things. Occasionally, if you are serious about the most complex H5 scenario, you may experience a qualitative leap, or even break through the bottleneck that has hindered you for a long time. I will take a novel theory as an example. A novel writer only writes short stories and keeps writing short stories. One day you ask him to write a long story, but he cannot write it. A person who has always written long articles can easily write short articles one day.



You have done all the most complex things. Is it simple or a problem? Of course, in many cases, short articles may be more refined than long articles, and more valuable and difficult to write. However, this is based on a person who has written a lot of long articles before and has begun to practice short stories continuously. His skill is that he has been able to relax and ignore the form. But you haven't done that yet.



The above was inspired by chatting with a cloud maker Operation Team designer in the afternoon. I tried to concatenate my previous theoretical systems on calligraphy, painting, reading, and writing, and then I got a lot of new perspectives. So I will share this method with you.



4. When I was in International 4A advertising, a design department teacher from Tianjin University talked with me about his experience. He started teaching at a university after graduation, at the beginning of design, we have been focusing on animation effects, design forms, and creative ideas. At that time, the customer's private orders in the external community were all hit by the customer's reply, and others did not want to pay for it. After working in an advertising company for two years, he has changed from a person who focuses on animation and forms, as well as creative people who do not implement things, to a person who focuses on logic and reflects strategies in the screen, focus on the effective implementation of ideas presented to the audience.



Now he is going back to college again. I chatted with him some time ago and asked him if he had any contact with the H5 scenario. He said that he started playing the game last year and sent two messages to me to check whether they are of high quality and without any doubt.



5. A designer talked about his own experience in H5 scenarios. She was just getting started with the H5 scenario. in order to learn how to develop a good H5 scenario, she read the book "Lean Startup" that she just bought for at least four times over two days, I made some dense notes and wrote a seven or eight-page outline at the beginning. Summarizes the central content in the book and extracts the logical structure. Then it took another day to demonstrate the process. It was not until the outline was condensed into one page that she finally began designing the layout. It took two nights to complete the design.



When she showed me that piece of work, it was amazing to me. It was a sense of scene, style and creativity, and the content was very refined and valuable, I have analyzed thousands of H5 scenarios over the past year. But she was immediately moved by her work. Later, she used this method to develop her H5 scenario creation capabilities.



I really appreciate this girl. I'm one year younger than myself. I just graduated from Xiamen University two years ago. Now I am working as a freelance designer in Shanghai.

1. the loading time cannot exceed 5 seconds. Otherwise, 74% of users will leave the page.

2. fit with user operation habits: Sliding switching (low click rate of buttons placed on the left)

3. attract users to the first few pages of the page to prevent deepening of the page level, resulting in more user loss.

4. interaction is simple and easy to operate, avoiding complicated input behaviors and preventing user loss.

5. The peak release period is PM/PM. The most active users.

Example: [Wedding lylie × public comments] cutting the price of power, 0 yuan wedding banquet free!

Do not turn to Chinese people; do you want to turn to love Mom? Do not turn to H5 when mom dies? I just launched a recruitment activity, which was barely costly. The effect was unexpected. I upgraded the server four times and finally gained more than 0.8 million of the interactions. To sum up, I will mainly win in the activity mechanism.
1. Invite friends for help. The recruitment result is based on the number of supported items, and the supporter randomly has a small amount of gifts.
2. Timely release of information. The voting support results are visible in a timely manner. Finally, the five most advanced participants, in order to open up competitors, sent more than one hundred times in a day to seek support from the circle of friends.
3. The attracted participants are KOL. In the final victory, more than four thousand of the three KOL members had friends, and 20% of the participants had 80% interaction.
4. Good user experience. Two consecutive days of change to five in the morning to achieve satisfactory results, the final harvest of less than 20% bounce rate


However, what I want to say is that this is only the technical level. The level of Tao is the core of integrating H5 and user insights. Finding the user pain points is at least an itch point to successfully spread... We haven't succeeded in H5 either.

The first answer is answered by a mobile phone. I don't know how to leave a link. If I want to see H5, I can search for a company: W. every topic of this company is excellent, we have made many excellent marketing pages for public comments.