How does a search engine identify originality?

In order to further improve the user experience and continuously enhance the review and display of original content, what is original content? Although the original content is clearly defined, it is a machine language algorithm for search engines,

 

In order to further improve the user experience and continuously enhance the review and display of original content, what is original content? Although the original content is clearly defined, it is a machine language algorithm for search engines and can be identified based on many factors.

We also have some experience in the website operation process. we can sum up many experiences by grasping many details. here we will talk about the rich experience of Xiaobian over the past few years. of course, there are also many shortcomings, I hope my colleagues will point out that they will continue to grow. here are my personal opinions and hope to exchange and learn from each other and make progress together.

Criteria for Determining originality by search engines:

1. server time or crawling time

One of the important bases for determining whether the content is original or not is the updating time sequence. Therefore, the search engine determines whether the content is updated based on the content update time, that is, it can grasp the server time, of course, we should make a more precise judgment on the crawling time of URLs based on the major Spider crawlers. of course, because spider crawling crawlers are Machine languages, they are not smart enough compared to the brain, therefore, there are errors in determining the original content. of course, in order to make up for and improve this situation, various search engines also provide corresponding solutions, such: the ping service in Baidu search engine enables search engines to learn the content update time at the first time.

2. search engine word segmentation

Currently, when determining whether the content is original or not, the most important reason for various search engines is to search by word segmentation and compare the information through the database to determine whether there is repeatability, in this way, the original content is more accurate than the original content. of course, for word segmentation search, it may be a sentence, a paragraph or more. I believe that randomness is more likely, as for the specific situation, you need to have a deep understanding of the search engine mechanism. The importance of original content has a direct impact on the weight of the website. Therefore, the focus of original content should be on the search engine mechanism. of course, the user is the first, and both of them can also be used.

3. Baidu original recognition "origin" algorithm

To address the issue of original recognition, major search engines are also making great efforts. for example, Baidu's original recognition "Origin" algorithm is mainly used to create databases through the aggregation and archiving of content acquaintances, secondly, it further makes judgments based on the website's original situation, author reputation, release time, link direction, user comment, forwarding track, and other factors. Finally, it uses value analysis to sort and display the results to search users. Of course, due to the combined use of many factors, there are also many mistakes. it can only be said that most of the solutions are required, and the "origin" algorithm is still being improved.

4. Baidu original Spark Program

In order to meet the needs of more users and provide high-quality trusted content, the search engine has gradually launched a series of corresponding measures. At present, the implementation and promotion of Baidu's original spark program has also achieved initial results, in the first phase, the original content of some key original news sites is marked and presented by the author in Baidu search results, so as to achieve better display and meet the needs of users to improve their eyes, in addition, the site sorting and traffic have also been reasonably improved.

At present, the original spark program has already entered the second phase. It also advocates the application of high-quality original sites to obtain the original spark program qualification. the content is recommended and better presented by Baidu search engine.