How should the entry-level competitor analysis be carried out?

This article and we share the main is the entry-level competition analysis of relevant content, come together to see it, hope that the new products have been in the pit of help.

"The Art of War" said "the enemy, can Baizhanbudai." While you don't have to treat your competitors as enemies, you should always follow their product dynamics and marketing activities, after all, they are also competing with you for the same type of user.

So how to track the movement of the competition? Don't worry, there are many professional app tracking services on the line that you can choose from, and some tracking services are free. Get to know it together.

Looking for a competitive product

The easiest way to find a competitor is to search directly on Google Play and the App Store for the keywords that are most relevant to your app. The top 5 of each keyword search result can be considered a competitor. You can make a list of the competitors for further investigation.

Tip: If your app is for global users, then different countries and regions, competitors are not the same. This means that your app's competition in the United States may not exist in the Australian region or be counted as a non-compete product.

Analyze the meta-data of competing products

After you have decided on a good competition, you need to start investigating the performance of the competition in all aspects. First of all, to download and install the competition, experience the functionality and interaction of their design. If you have time and energy, write an analysis report on the experience of the competitor. Then compare the reports with your app. Optimize the app itself.

As important as this, there is the content on the product display page of the Google Play or App store. The descriptions, the repeated emphasis on keywords, the productions and the videos that are written by the competitors can bring you unexpected learning space.

After reading the product display page of the competitor, ask yourself the following questions:

• Are you attractive?

• What keywords are being used in the competition? Do you have a hot, wooden key?

• How is the description of the competition written?

• Who can hit the pain point of the target user more than your app page and boutique?

Compared with the competition, to win, a word to you: " He has no I have, he has my excellent ."

There is no harm without comparison, but in order to improve their app experience, you still need to bite the bullet to compare with the competition, look for gaps, and then have the power to improve.

Reviews and ratings for research on competitive products

Do not forget to comment on this area when investigating the competition, listen to what the users boast about them, and complain about them. Users like the features, if appropriate for your app, then put on the research and development agenda, users do not like the features or design, if your app also has such problems, then the first time to improve; If your app doesn't exist, it's lucky.

Investigating the content of a competitor's comments can help you understand the audience's expectations and preferences for the product. It is also an excellent idea to guide your app's continuous optimization.

Learn about the update log for competing items

The update frequency of competing products is also a worthy factor, how to release the rhythm more easily accepted by users? See how everyone plans to publish frequency, you can also learn from.

In addition to the frequency, the content of the update log is more important. Read the update log of the competition carefully to see what new features they have done and what improvements have been made.

Conclusion

It's not easy to keep up with the changing trends in the App Store. No matter what type of app you're in, a competitive survey is a must-do lesson. If you haven't started yet, move on.

Source: Network

How should the entry-level competitor analysis be carried out?