How to be a product manager from Web Design

After a period of experience, web designers are always not satisfied with their future development space. design is a technical profession in the IT industry and is busy with computers every day, I am earning dead wages and hard work overtime. Although it seems like a rice bowl, there are not many opportunities for future appreciation and salary increase. Besides the department manager of the design department, there seems to be no other development ideas. In fact, web designers do not have to stick to the word "design plan". As long as they continuously experience and accumulate in the industry, transforming product managers is a good way, this requires you to have a better understanding of the product, a wider network of contacts, and a certain degree of marketing skills. You need to know that product management is a complete skill!

　Proficient in products is the first condition

The work of the product manager is just a line. The product design and planning, R & D, production, market creation, sales and after-sales are all followed up by a product manager, the starting point of this line is the product. On the Internet, a news webpage or topic can make profits for a company, so they can be regarded as products. A web design should not be familiar with this, because these things are built by your hands. You have inherent advantages to transform into a product manager. Before that, you need to deepen your understanding of the product in the design process, have unique insights and outstanding design talents, so that you can make reasonable planning and mass production only when you are a product manager, instead of asking the designer for technical issues.

　　Better understanding of customer requirements than other designers

Maybe you will say that everyone is engaged in web design and is very familiar with production products. How can I get more attention? This is indeed the case. If you want to transform the product manager in web design, it is not enough to understand the product alone. You need to learn more about the design requirements than your colleagues and work harder on customer service. In many companies without AE, the customer will communicate with the design department staff directly with the design of pages or topics. This opportunity to show themselves and improve themselves cannot be missed, this will also be of great benefit to your product manager for future transformation. Only by fully communicating with customers and understanding market needs can you plan reasonable products.

　　Learn Sales skills

The product manager is definitely not a pure manager at the rear of the town. If you need it, you must have the ability to negotiate to promote your products either inside or outside the great river, it also cooperates with sales personnel to achieve channel extension and maintenance goals of the company, and creates profits for the company. However, your sales skills may not be so comprehensive at the beginning. You need to grasp the experience you have accumulated during design to show comprehensive understanding of the product and control the market, to obtain the customer's approval and delivery. Therefore, when designing web pages, you need to constantly learn sales skills so that you can fully adapt to the positions of product managers in other places.

　Improve overall view

As a product manager, the work content is much more complicated than the design personnel. You need to plan the product and budget the investment in advance, it also takes a lot of time to persuade the product director to support your marketing strategy or price strategy. It also helps saler to sell products and manage other people in the team to execute your strategy. You stand on a high level and look down on the whole, instead of simply setting your own page as a designer. Therefore, when you are a designer, you need to understand the operational rules and financial conditions of various departments of the company, have a good grasp of the global situation, and gain a broad network of contacts in the company, in this way, you can be competent as a product manager.

As a matter of fact, it is a long and difficult way to transform product managers from web design. However, as long as web designers open their eyes and finish the design work, they should learn more about the market environment, and the operating mode of your own enterprise, then you have the opportunity to join the ranks of product managers, and before that, you need to take every step in a down-to-earth manner.

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