How to build personal brand in social media environment

Article Description: [Information Map] 9 basic steps for creating a personal brand.

In my previous "talking about the social media age how to achieve personal brand?" Find your interest in the question, I mentioned that it is now the best chance to create a personal brand, because it is a little pediatric thing to start a blog on the Internet and create a microblog, in comparison to the popularity of these social media tools in the past, giving everyone a chance to express their ideas and opinions, As long as you want to, there must be some gain. Here is an information map from Jorgen Sundberg, which is about the 9 basic steps of creating a personal brand, and I'll write a few references to my personal brand.

1. Who are you?

Your skills: Your major, your professional skills and experience, and which field you have in-depth research;

Your passion: Passion is the key element to create a personal brand, and the emergence of passion often stems from your interest, some people are keen on tourism, some people are keen on music, everyone has their own long-term passion of things, find out;

Your specialty: Most of the time, not the bigger the better, create a personal brand to start from small things, some people in a small area is an expert, you must have such a friend there, you also, in a small area you are experts, think about, you are particularly confident and often help others, remember, The smaller you focus, the easier it will be. For example, a lot of social media marketing experts, you have to make your own social media marketing experts will be more difficult, but if you change a smaller, such as for Taobao sellers of Sina Weibo marketing, it will be much easier, because you more focused;

2. You in the eyes of others?

Personal relationship: What do you look like in your friend's eyes?

Professional relationship: How does your colleague's boss evaluate you?

Network reputation: How does a friend on the internet evaluate you?

3. What goals do you want to achieve?

You want to create a type of personal brand, based on this to create products and services, but also to understand what your market is, identify your target group, not only that, but also to determine your own style, personal style is the soul of personal brand.

4. Create your own brand

Choose a good name and slogan, simple and easy to remember, I personally believe that the first step to create a personal brand is to create a place to express their ideas, blog is the first choice, and the equivalent of a name for your blog, like I for my blog named Socialbeta, At that time I felt particularly like social media aspect of things, so registered Socialbeta this domain name, at that time feel all socialized products are beta version.

Of course, the design of the page and logo is also a very important link, this year I think it should be China's Science and technology blog year, many technology blogs are rising this year, you can see how they are to do blog.

5. Create your own ecosystem

Take me, I take Socialbeta as the center, this is a main battlefield of my own, gathered a gang of love social media content contributor, we create content, through Socialbeta expression, and also to deep into the user, We also set up a few 10 Socialbeta QQ Group, a watercress group, as well as Socialbeta's official microblog @socialbeta, and of course, my own micro-blog @puting, only these unicom, you can consolidate and the relationship between the reader, and readers and readers can be through Socialbeta this platform to create a relationship between the dialogue.

6. Create your own personal relationship circle

Opinion Leader: to focus on some opinion leaders in your field, not necessarily some so-called experts, as long as there is thought and love to share, and in your field can be concerned about, and they establish contact, you can learn from them, explore communication.

Professional community: Can join some community or group, do not communicate, no thought.

Offline party: Take part in some offline salon gatherings, see the offline below and then go online to communicate, sometimes the effect will be different, network tools are developed, and can not replace face-to-face conversation, if you are engaged in social media industry, It is a great opportunity to know our peers by paying attention to our Socialbeta Socialbeta sharing sessions held regularly around the world.

7. Create valuable content

For many marketing campaigns, content for the king, and the creation of personal brand is the same truth, if you have a blog, you should continue to create a number of useful to the reader content, of course, the premise is that you also like, and keep updating, only in this way can accumulate your fan group.

The promotion of these content needs to rely on some social media, such as Weibo, every article we publish in Socialbeta will be shared through our microblog.

8. Sharing, dialogue and helping others

I know a lot of friends on Weibo, they are willing to share the guys, they share their experiences, views, collect some valuable information material free to share to everyone, which is very important to build a personal brand, about sharing, In sharing psychology: 6 Sharing user types This article mentions that there is one type of user that has to share the industry authority.

Dialogue, social media is dialogue, if just blindly produce content, not dialogue is also wrong, only constant and user dialogue, to tell your readers you are a living person, and dialogue can let you think, which for your creative content provides a valuable clue, dialogue up.

For help, I had a tweet before: When people asked trust agents's author Chris Brogan How to achieve great success in social media (whose blog Http://t.cn/hpWHh is one of the world's hottest blogs)? His answer is always: to help others. The enterprise uses the social media, should hold the mentality which helps the user. Do personal brand is the same, only through their own knowledge to help others, others will agree with you, support you, when you need will not hesitate to help you.

9. Continuous Learning

I think this needless to say, to achieve personal brand, self-learning ability is very important.

Summary

Borrow a little blog I wrote earlier to make a summary.

How to build a personal brand in a social media environment? Find their own interests, make their own rules of the game, on the road to continue to help others, to make a bunch of like-minded friends.

Complete information map:

This article link:http://www.socialbeta.cn/articles/way-to-personal-branding.html