How to conduct the competitor analysis of the app

Competitor analysis, also known as competitor research, is an essential step in the development of an app. Through the analysis of competitors in the market situation, to reach the enemy, learn from each other's effect, to avoid the app development on the road too many detours. The depth of the competitor analysis is based on the content of the market report to be obtained, so before performing the competitive analysis, we should make clear the objective of the analysis, make an outline of the analysis work, and then carry out the implementation according to the outline.

App competitor analysis outline to cover a lot of content, basically can be divided into the following modules:

Macro Market module:

Including economic environment, market trends, industry status, national policies, etc.;

Micro Competition Module:

Basic information of enterprises: including the company's basic data, product positioning, sales model, financing situation;

Operation comparison: Including app research and development background, on-line time, total number of users, download number, user activity, user pay rate, etc.

Product Comparison: Product function design, UI design, vi design and its own app comparison;

Channel comparison: The competition app to put the promotion channel analysis;

Marketing comparison: The social and offline marketing model of the competitor app;

Conclusion Action module:

Summary: Summarize and analyze the advantages and disadvantages of the competitor app.

Improvement: According to the analysis results of the competitor app, develop the development and improvement Program of its own app;

Tracking: Establish a information base for competing products and develop a tracking plan.

The above app product Analysis module can be used by the app development team for reference, in the actual competition analysis work, can not rigidly adhere to the above content, according to the actual situation flexible use of a variety of dimensions for multi-angle analysis, do not do big and empty, do not guide the role of development work.

In the competitive product analysis, it is unavoidable to use a large number of statistical data, these data access to a lot of channels, such as the search engine that we all know, competing products company's website, APP, Weibo, the industry's web site of public data, some content platform such as know. You can also seek help from a professional third-party marketing consulting firm.

It is important to note that, in order to accomplish the task and to do the competition analysis, the competitive product analysis is a very significant means to solve the problem, to be carefully treated. The frequency of competition analysis is based on the demand of the company's products, in the new product development period needs, in the follow-up product promotion, operation, iteration also need. Therefore, competition analysis, as well as the extended competitor intelligence system establishment and long-term tracking, to become the daily routine work of the app operator. Through the competitive analysis, operators can also maintain the sensitivity to the market, the market for more accurate grasp of the trend.

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How to conduct the competitor analysis of the app