How to design an SEO solution

After more than ten years of development, the Internet has developed to this day. The most important invention or application is the search engine, which is accompanied by the development of search engines, search engine marketing has also become the first choice for network marketing. According to a long history of search engine tracking, I have defined that search engine marketing fully and effectively uses search engines for online marketing and promotion.

SEO Program writing generally includes the following five parts: Overview, website structure, keyword detection and analysis, SEO plan and prediction results.

Overview

The purpose of the writing overview is to attract the readers of the program and interest them in the implementation of the program. The best way to write is vague, but true. Its writing content generally includes the following three aspects:

1. Benefits of implementing SEO
2. Why does a website (reader of this solution) require SEO?
3. After SEO is implemented, what changes will the website get?

After more than ten years of development, the Internet has developed to this day. The most important invention or application is the search engine, which is accompanied by the development of search engines, search engine marketing has also become the first choice for network marketing. According to a long history of search engine tracking, I have defined that search engine marketing fully and effectively uses search engines for online marketing and promotion. Search engine marketing pursues the highest cost effectiveness. with the smallest investment, it obtains the highest access volume of potential customers from search engines and generates commercial value.

Domain name detection

To understand the current status of the website, you need to check various indicators to make a comprehensive assessment of the current status of the website, that is, domain name detection. The detected content generally includes the current PR value of the website, ALEXA ranking, indexing of Baidu and Google SE, PV, IP address, and number of reverse links.

1. Domain name registration time:
2. Domain name prvalue:
3. ALEXA Ranking:
4. Baidu:
5. Google record:
6. PV count:
7. IP address count:
8. Reverse link:

Website structure

Understanding and evaluation of the current website structure mainly involves the following two aspects:

Website framework

According to the website content, the website page can be divided into: home page, channel page and article page. the main considerations include:

1. The three elements (title, keyword, and description) of various pages are written. The home page is generally manual writing, and the channel page and article page can be manual writing, or automatically generated according to a standard structure.
2. Find out the problems in the current website framework, and consider how to modify and achieve the effect.
3. Build the simplest website structure. Home page (level 1 domain name) + channel page (level 2 domain name or level 1 directory) + article page (simple path under each channel page directory ).
4. Whether to enable the second-level domain name. For websites affiliated with websites, the use of second-level domain names will make it easier for users to remember the access address of the site, so as to retain users.

Website code

The considerations for website code are generally mainly technical SEO. the basic content is:

1. From the perspective of search engines, the simpler the website code, the better;
2. Webpages are divided into dynamic and static pages, which generally include dynamic flash, images, and other elements. SEO should be considered in terms of page loading and user experience;
3. The technology and writing language used by the web page;

Keyword detection and analysis

The objects of keyword detection and analysis are the home page, channel page (list page), and all currently used keywords on the article page. the general steps are as follows:

1. List all keywords for competitor websites.
2. Analyze the listed Keywords, mainly to view the various search engine rankings of the current keywords, the number of indexed pages and the Baidu Index.
3. Find the "target keyword" and "related keyword" for the current analysis, and make a keyword optimization list.

SEO plan and forecast results

The SEO plan mainly includes the best structure summary, page writing, keyword optimization, content optimization, and effect prediction. the specific content is:

1. Summary of the optimal structure: "health" of the current structure, whether to highlight the key; whether to highlight "focus area" in the page exterior design (generally, for image focus, it is easier for people to focus on text focus); whether the channel enables second-level domain names (at least level-1 directories );
2. Three elements of the page (title, keyword, description): adjust the three elements of the relevant page (title, keyword, description) in a timely manner based on the hot spots of interest in different periods;
3. Keyword optimization: Key words are optimized in stages, including target keywords, related keywords, and long tail keywords;
4. Content Optimization: predict some social hotspots and enrich the content of the website. The most involved is the title and keyword density of the article page;
5. Effect prediction: the actual number of indicators is used to predict the effect. the number of indicators mainly includes: search engines such as PR value, Alexa ranking, PV, IP address, Baidu and google are included, and reverse links are also included.

In general, there are four keyword ranking situations that can be considered to have achieved optimized results: The top three and the first three of the search results, the home page, and the home page. of course, in the first place, the optimal optimization effect was achieved.

This article is available at http://www.nowamagic.net/librarys/veda/detail/289.