How to differentiate PV, IV, UV, and Web site statistical terminology interpretation

PV (page View) access, that is, page visits, each time the page PV count +1, refresh the page is also. IV (Internet Protocol) traffic refers to the number of independent IP accesses, calculated as a separate IP to access the site within a compute window for 1 IP accesses. In the same calculation window, no matter how many times this IP access is calculated as 1 times. The calculation period is 1 days for a calculation period, and 1 hours for a calculation window. UV (Unique Visitor) access number refers to the number of independent guest visits, a computer terminal for a visitor. In the same LAN in the Internet access is usually the same IP, if there are 10 terminals in the LAN in the same computing period to access the same site, the IV contribution to the site for the 1,UV access number of 10.

The three distinguishing methods are as follows:

1, PV Traffic (page View), that is, the number of pages visited, each time the page PV count +1, refresh the page is also.

PV is the amount of page views or clicks, measuring the number of pages visited by users of the site, in a certain statistical period of time for each user to open or refresh a page to record 1 times, open or refresh the same page multiple times the amount of views accumulated.

2, UV access (unique Visitor) refers to the number of independent guest visits, a computer terminal for a visitor.

UV statistics number of users who visit a site within 1 days (based on a cookie); a computer client visiting a website is a guest. Can be understood as the number of computers accessing a website. The website determines that the identity of the visiting computer is realized by visiting the computer's cookies. If you replace the IP but do not clear the cookies, and then visit the same site, the site's statistics of the number of UV is constant. If the user does not save the cookie access, clears the cookie or changes the device access, the count will be added 1. The same client multiple access within 00:00-24:00 is counted as only 1 visitors.

3, independent IP access number refers to the number of independent IP access, calculated to be a separate IP in a computing period of time to access the site calculated as 1 IP access number. In the same calculation window, no matter how many times this IP access is calculated as 1 times. The calculation period is 1 days for a calculation period, and 1 hours for a calculation window.

IP (Internet Protocol) Number of independent IP, refers to the number of independent IP pages within 1 days browsing the page, that is, statistics of different IP browsing users. The same IP regardless of access to several pages, the number of independent IP is 1, different IP browsing page, the count will be added 1. IP is based on the user's WAN IP address to distinguish between different visitors, so, multiple users (multiple LAN IP) on the same router (the same WAN IP) Internet access, may be recorded as a separate IP visitor. If the user constantly changes the IP, it is possible to be counted multiple times.

Extended:

In general, the number of UV statistics should be greater than or equal to the number of IP, but in some cases, it is possible that the number of UV will be less than the number of IP: 1) IP address is absolute, from the TCP link taken, real, not unique; 2) UV settings of the cookie, randomly set, repeatable, only the repetition probability is small enough The change of IP from the mobile notebook can cause this problem; 4) The client disables cookies or the high client security level causes the cookie to not be set up, this problem occurs, 5) if the use of picture statistics, due to the lack of cookies will appear this problem; website Statistic noun Explanation:Yahoo Statistical Index (YSR): Through the source of PV, UV, IP, as well as the user's stay time, access, user behavior and other factors in a comprehensive analysis according to different weights, the index of judging the quality of the source, the higher the index, indicating the higher the quality of the source. New visitor: A client is first visited as a new visitor. Recent visitors: Clients who have visited your site in the most recent period. 50 results are currently displayed. Current number of people online: the number of UV-access online in 15 minutes. 24-hour standalone IP: refers to an hourly independent IP address. Because the data is independent every hour, it is called a 24-hour independent IP. For example, 192.168.1.1 0 o'clock-1 visited your website during this period to calculate an IP. If 192.168.1.1 0 o'clock-1 point again to visit your website to re-compute IP. If 192.168.1.1 1 O'Clock-2 then visit your website at this time also counted an IP. Highest IP: Refers to the value of the maximum number of IP access for a given day within the range of the selected time period. Maximum PV: refers to the value of the highest number of visits for a certain day within the range of the selected time period. Daily traffic: Refers to the average daily flow within the selected time range. (Average daily traffic = Total visits/Total days) per capita: refers to the number of PV per guest visiting the site within the selected time range. (Calculation formula: per capita traffic = number of visits/unique visitors). Access process: Every visitor from entering your site to start access, until the end of leaving your site, the whole process of all the click Access behavior, called an access process. Access Portal: During each visit, the first page the user enters is the Access portal page. Access exit: During each visit, the user ends the visit and leaves the last page before clicking to access the Exit page. Average dwell time: The average duration of access for all visitors to the process. Average pages visited: the average number of consecutive pages visited by all visitors. Number of contributors: the number of independent visitors per access source, the number of Uvs, and the number of IP contributions: the number of independent IPs that each access source brings. Contribution PV Number: The number of PV generated by every subsequent access behavior of the visitor brought by each access source.

How to differentiate PV, IV, UV, and Web site statistical terminology interpretation