How to make your website stand out among many peers

When people visit your site, they will immediately subconsciously determine: how is this site? Isn't it worth it? Whether or not to add him to my bookmark (at least I do the same ). You need to know that in the virtual world of network information, the Internet provides the opportunity to share the same world, and also fills the virtual world with countless commercial sites and spam sites, the majority of sites lack soul and subject, and they are very loose and chaotic.

When people visit your site, they will immediately subconsciously determine: how is this site? Isn't it worth it? Whether or not to add him to my bookmark (at least I do the same ). You need to know that in the virtual world of network information, the Internet provides the opportunity to share the same world, and also fills the virtual world with countless commercial sites and spam sites, most sites lack the soul and purpose, and the east and west are loose and chaotic because of the lack of planning and design. Therefore, to make your website stand out from countless sites, you must make overall arrangements, plan, and carefully consider all the content of the site, organize all ideas to design a reasonable page style. Next we will discuss the website planning and design in detail:

Determine the marketing objectives of the website

1. Market research phase

Learn about the current internet development and the development and operation of similar websites, learn from their strengths, find out their own advantages, make a survey on the market, and clarify the themes of their websites, find a good starting point.

2. What is the scale of your website?

Website creation is not just about how big you want to be. you need to determine whether your website is a small, medium, and large-scale website based on your current capabilities and the size of your enterprise, we should start from a small scale and then develop gradually. This is mainly related to the post-maintenance of the website and the development direction of the website.

3. Determine the website category. what design features do you want your website to have?

According to the themes, forms, and enterprise characteristics, the website design also has different categories, which can be divided into: content-oriented, supplemented by design, focusing on the speed of this large professional website, it is generally reflected in the professional icp, isp vendors to make websites, in the design of such websites do not too fancy, should pay attention to the amount of information; the second most companies in order to better promote their own products, expand sales, make your products go global, and improve your company's image. this website should be made based on the characteristics of its own products, product Marketing is relatively important. The third type is image-type websites. generally, such websites are relatively reflected in ** departments. as an external window, such websites are relatively seriously designed; the fourth type is personal homepage websites. such websites are relatively free from any restrictions and can be used freely according to their own expertise. Therefore, when creating a home page, we should first define our own positioning direction and design a site suitable for ourselves.

4. Who is your main target audience?

According to different types of websites, the target audience is also different, including industry and commerce, professionals, students, female, male, children, teenagers, middle-aged people, the elderly, and all people, for example, education websites target teachers and students in schools. Websites for cosmetics and skin care products are women.

5. Determine the overall style of the entire website

In fact, this principle is no different from traditional printed publications. All the images and texts on your webpage, including the background color, line, font, title, and footer, must have a uniform style throughout the website. In this way, the reader looks comfortable and smooth, and will leave a "very professional" impression on your website.

For example. If you show several items in 1234 and use black dots to enhance the visual effect before each item, you should maintain the same style in other similar places. For colorful sites, pay special attention to the uniformity of style. The color can be changed, but the font, subject text alignment style, title, background effect, and special image effect should be consistent.

Many netizens who lack the editing and publishing background can easily ignore this issue, especially those who have a large number of webpages.

6. Organize the content framework and logical structure of the site based on the target framework
• Refine the target to organize the site content framework

To achieve these objectives, you should refine the objectives and sort out all the content that the site needs to contain. For example, what information should the site post, what applications should the site provide, and so on. Then, you should write down the preliminary content outline and submit it to the superior or business personnel for review and approval. This actually forms a site design requirement report. In your content outline, you should also specify the information source of the content and the information that the department should provide. By listing this information, the superiors and relevant departments will be clear about "who should be responsible for this content ".

• Further sort out the site logical structure

After setting the content outline, you should be able to roughly draw the site structure. There are also many types of structure charts, such as sequential structure, mesh structure, inheritance structure, and WEB structure, depending on your content. For example, if you are compiling a tutorial, it may be appropriate to use a flowchart indicating the sequence. Most complex websites are applied to several different structure charts. The purpose of creating a structure diagram is to organize sites and links logically. at the same time, you will use this diagram to allocate jobs and tasks in the future.

For example, you can tell a developer to complete the content of a branch in the structure chart; you can submit the diagram to the business staff to tell them which pages, they need to provide further content or materials. you can show the structure chart to a professional artist so that the artist can consider how to express the content you want to express. In short, this frame chart will provide a basis for your next work assignment and staffing.

What measures should be taken during Website creation?

1. The key information is highlighted, and the entire website space is sorted properly.

The title is very important for a website. The title is like a street card. people refer to it on your website and all rely on it for directions. Whether the first impression can immediately notice the title. The title should be clear and descriptive, and the most attractive place should be placed in a prominent position, and then expand slowly. Or wrap your unique content into a suspense to attract people's attention. Readers read an article, and the first three paragraphs are the most concentrated. if the first three paragraphs of this article are not easy to use, they will worship you!

Set aside adjustable positions for ad hoc or short-term marketing campaigns. For example, the "first information network exhibition of Fujian province" held by Fuzhou telecom bureau in December 11 needs to be placed in the most prominent position on the webpage. In this case, we need to adjust the original structure so that the new content can be highlighted and the new content will not overwhelm other key points.

The layout of text and graphics on each screen should not only focus on the highlights, but also give people a harmonious feeling. It cannot overwhelm text in images, nor be there too few images that make people feel monotonous. Visual attraction and temptation cannot be underestimated.

2. Web pages should be easy to understand and control the amount of information in no modules

The most important part of website design is that your webpage should be easy to read.

This means that you have to think about the combination of text and background colors. Be careful not to make the background color dilute the visual effect of the text. do not use the colorful combination of the flowers and whistles to make people look at your webpage very hard. In general, it is better to use dark text in a light background.

This principle also means that you 'd better not set the text specifications too small or too large. The text is too small to read. The text is too big, or the visual effects of the text change frequently, like shouting at people, it looks uncomfortable.

In addition, it is best to align the text left rather than center the text. According to the reading habits of contemporary Chinese, most of the texts are left. Of course, the title should generally be centered, because it meets the reader's reading habits.

The content should be as detailed as possible, so that you can understand what you want to present to others in the shortest time. Give people a clear picture. When you get started. As we all know, netizens are especially patient. The information you can provide may be helpful to them, but if they are to be searched over and over, few may have the patience.

In the three-dimensional planning content, all parts are arranged based on a certain architecture and included into different levels of pages. Note that you must first put the most important content on the home page, and the others are ready in sequence.

Then, you can draw a page blueprint and compile HTML. In terms of text content, remember not to make the width of a line of text across the screen. A lot of paragraphs, it looks very difficult, and other browsers may be very different from you. It is best not to exceed half of the screen width.

3. The smaller the webpage, the better. it is better not to exceed 50 kB and try to streamline it as much as possible.

Studies show that if the subject of a website page does not appear within 15 seconds, visitors will soon lose interest in the site. Of course, there are also some exceptions. for example, the content is so wonderful that it cannot be avoided. Similar to visual art sites, they cannot take "quick" as the only design standard. However, even for such sites, you should add a guide page to give readers a prompt to ignore others' feelings. However, most websites focus on content, most people are interested in the amount of information, and they are pursuing speed.

To limit the page size, you have to save it from all angles. The biggest one is the image. some good things have to be cut in love. Which of the following is the most important objective?

4. Website navigation should be clear and easy to find

All hyperlinks should be clearly identified to the reader. all navigation settings, such as image buttons, must be clearly identified to make people understand, never patronize the excitement of visual effects, and let people know about things.

The color of the link text is the best convention: unaccessed, blue; clicked, purple or chestnut. If you must be specific, the text of the link needs to be highlighted in what way, for example, bold? Plus font size? Add vertical labels on both sides? Or use both of them. In short, text links must be differentiated from other text on the page to give readers a clear guide. Clear navigation also requires that the number of clicks on the target page cannot exceed three times. If you can't find it more than three times, you will not be patient!

Website promotion

The online world is full of black paint. how do you let people find you? Many experienced netizens know the weight of this problem. However, for a new wave of excited Internet users, most of the concepts in their minds are: "If you have a website, someone will come ". Don't blame them. merchants are too successful in spoofing propaganda. where do they know that there are countless websites on the Internet that are as dead as "no man's land. Therefore, after the website is ready, the promotion and promotion work in the future cannot be ignored. the main aspects can be publicized from the following aspects.

1. Traditional media: Broadcasting, newspapers, and television are good methods. Now we have seen a lot of business advertisements in traditional media, that is, the subject of website content. At the same time, all printed materials of sellers, including business cards, are good media for promoting websites.
2. Internet methods: such as navigation stations, news groups, email groups, icon advertisements, and classified advertisements are all good ways to promote websites. Improving your website's ranking in navigation sites, Banner advertisements, and skillful use of traditional media, BBS, and newsgroups are all ways to get the attention of potential users. Make full use of the webpage interaction, enhance contact with customers, get feedback from customers in a timely manner, understand customer needs, continuously improve the website, and improve the credibility of the entire website.

This article is available at http://www.nowamagic.net/librarys/veda/detail/628.