How to prevent downgrading of SEO websites

A good search ranking has always been one of the goals pursued by the majority of SEO webmasters. it Also optimizes multiple sites and has a good ranking. of course, it will not be wet when you walk by the river.

A good search ranking has always been one of the goals pursued by the majority of SEO webmasters. it Also optimizes multiple sites and has a good ranking. of course, if you are always walking by the river, you will not be able to wet your shoes, there are also a few downgrading items. based on the small station situation, I would like to sum up a few pieces of experience on how to prevent downgrading of websites. I hope you can help.

I. A sudden increase in external links

People engaged in SEO regard "Content is king, external chain is King" as a classic, so many people focus on external chain, some external chain resources of the website are everywhere, so blog, forums, classification directories, and other external links are everywhere. If you do not have a detailed policy, simply add external links. After a week of regular updates, Baidu found that the external chain had increased a lot, but the website was suddenly downgraded. this situation had been encountered, and it was also very painful. At this point, we will regularly add external links when doing new site optimization. in the early stage, we must not add links for the sake of quantity, which is very dangerous.

II. content cheating

Many webmasters often add irrelevant theme or long tail keywords to their websites to improve their rankings. in order to cheat the search engine and lead traffic, the short-term traffic is good, but do not do it for a long time for the website. you need to know that many of the current searches are manually managed. even better, they cannot escape the eyes of these people and do not despise the search.

3. website source code

Do not modify the website title and tags frequently. after the search engine crawls the title and tags, it will not be immediately displayed. a refresh process is required. during this period, the ranking of the website may drop, or even the search will be downgraded or the website will be stripped.

IV. website construction

Changing the structure of a website is equivalent to re-indexing the search Spider. The Spider wants to re-indexing your website and re-obtain the directory and category of the website that your spider crawls, this is also an important factor affecting normal rankings.

5. search engine algorithms

The updating of search engine algorithms leads to a decline in rankings. The first few should learn to observe the details that affect the normal ranking of your website, change your reasons, and make the website more compliant with search engine standards.

6. manual search

The manual management of search engines is equivalent to NB. do not use SEO as a site for search. Instead, make websites for visitors and make pages more in line with human vision and a concise atmosphere, visitor convenience is the key. I often see a lot of webmasters complaining. my webmasters won't be optimized or cheated. why is K? this may be the reason why the website keyword is too NB, some popular keywords and bidding words are the goal of long-term manual management of search engines. manual management is equivalent to NB.

VII. website content

Do you want to increase the website's indexing page, add data volume, and collect data frantically? this is a good time in a very short period, but such a station is easily dropped by the search engine K, the searched database often compares the captured content to the content of its database. if you find that your content is similar or similar, you can downgrade the content if it is light, and the data is flushed when it is heavy, we recommend that you fill in the data, try to add some content related to the website, and add it selectively. copy some content that is more attractive and professional on more related websites. it is best to add some original content, in this way, the search for spider is preferred. The website should also be updated regularly, preferably every day, so that every time a spider makes a site, there will be food, and they also like your site, eat every day.

8. links

Friendship Link Exchange is one of the commonly used promotion methods for webmasters. during the exchange of friendship links, you must choose ** to change. you cannot exchange friendship links with different types of websites, it is best not to exchange private servers and human beings. There should be no more than 80 links, but many websites will be rejected. even many webmasters use group-sending software to send a large amount of information to promote websites, the short-term effect may be good, but in the long term it is easy to be searched into a sandbox. The website will not only fail to enter the normal sorting, but may also be degraded by the search.

9. website attacked

Your website is attacked and virus code is implanted by hackers, which can cause computer viruses and complaints from visitors. Search engines also drive websites that are "aggressive", and people also need to better improve the services of Internet users.

10. server reasons

Server reasons are also very important. the server is one of the infrastructure of the website. in the process of selecting a server, try to find a relatively large one with a good reputation. do not be greedy for small profits, if you choose a cheap company that does not have the "value-added telecommunications business license of the People's Republic of China", such a company has BeiAn in industry and commerce, and there is a law to check, not comparable to some leather companies, I have a customer who chooses the virtual host of a leather company. I am in charge of the promotion of his website ranking (top 3 in keyword ranking). the host has been running for six months, after that, the website and domain names were lost at the same time, which also caused a lot of losses to him. it was said that the server was unstable and the search engine spider crawled and updated. if the website could not be accessed normally, it would affect the search ranking, the risk that the website will be attacked by K. Your website is exactly put together with some cheating websites. these websites are evicted by spider and are not indexed and crawled. as a result, your website is attacked together, your website is also evicted directly, not indexed