How to select a color tone for our site

You may not be aware of the importance of the color tone of a website. You may feel that the color tone of a website is green and blue, which is not much different. However, during my website construction, I found that the color tone plays an important role in Webpage production. The color tone of web pages can often change many things, making your visitors feel different. In addition, each color tone has an effect that can bring different psychological feelings to visitors. The following is a simple analysis of this problem.

Colors stimulate human senses

What colors make people excited. I searched a little and the answer was red. Scientists have done experiments and are excited to cast red light onto the walls than to use blue light. This is why we often see red lights in dance halls and other entertainment venues.

The color tone of the web page can first stimulate the visitor's vision, so that the visitor can have a corresponding sense. For example, red can make people have a sense of excitement, increase appetite, and feel passion. For this, we can look at the color matching solution on the Coca-Cola official website, as shown in. We can see that the red color tone on the Coca-Cola official website brings us a sense of passion in the hot summer, this feeling gives visitors a desire to drink Coca-Cola. At the same time, this color combination is also very consistent with the brand color.

　　

 

The color tone of the web page also affects the visitor's executive power. For example, Red often attracts and drives our visitors, and reminds our visitors. While blue is more inclined to "think twice ". This is why many e-commerce websites prefer to use red as the color tone during the purchase button or promotion activities.

Color Mixing

Many websites do not only use a color tone, but use a color mix and match. Of course, such a mix and match must also be artistic. Excessive and incorrect use may be counterproductive. For example, when I see a site with a green background with a red font, the author may wish to immediately turn it off.

Web page color mashups are also skillful. Use a transitional color in the colors with a large difference, so that visitors can feel our colors better. Taking the Pepsi logo as an example: the red and blue parts of the logo are separated by white. The ripple white block can make the red and blue colors better mix, and the two colors are hard to combine together much better.

　　

 

Color and culture

Different colors represent different meanings in different countries and nationalities. For example, in China, red represents luck and encouragement, while in the United States, white represents a lucky color. When designing a site's color layout, we should consider the factors of the product as well as the cultural insights of the target users on the color. For example, if you are a site of the Sports Lottery type and the target user is a domestic user, it is obvious that the color tone of your site should be red. If you choose a color unrelated to the red color, such as black or green, the user will drop it. We cannot ignore the different definitions of colors in different cultures.

When designing the color tone of a website, we can choose not a color layout we like. To get the correct color tone, you need to find the answer from your target visitor. If you are familiar with your target visitors and their color preferences, your site color layout is half done. Of course, radish cabbage has its own love. The color of your site does not affect all visitors. Therefore, you only need to satisfy most target visitors. The above are some comments from jumile.com/http://www.jumile.com/