Ignored list page optimization: why is it valuable?

In fact, the most important aspect of website optimization is to optimize each page and improve the keyword ranking, so as to introduce access traffic to improve the effective conversion rate. However, this phenomenon often exists in the process of website optimization, that is, grasping both ends and putting the situation in the middle

 

In fact, the most important aspect of website optimization is to optimize each page and improve the keyword ranking, so as to introduce access traffic to improve the effective conversion rate. However, this phenomenon often exists in the process of website optimization, that is, the situation of "getting two ends and putting them in the middle" frequently occurs. most of them grasp the homepage and content page, this ignores valuable list pages. Why is the list page very valuable?

1. list page richness can better guide users

What does list page richness better guide users? For most queries by users, the better the monthly detailed information is. for example, if you search for a query keyword [touched composition], you can usually search for such keywords to provide multiple references, providing multiple pieces of result data is obviously better than a single article, and allows users to make their own choices, greatly reducing the page bounce rate. The list page reflects the richness of website relevance, which is more favorable for optimization and can be recognized by search engines.

2. the list page is easier to get weight than the content page

The link structure of a website is numerous and complex. Relatively speaking, the list page obtains more import links than the content page, that is, the weight set is more neutral, therefore, many webmaster friends like to put the most competitive keywords in the list page title tag. However, the actual operation process is obviously ignored, and the content page optimization is considered too much, in fact, the list page is also very cost-effective, it is worth a try.

3. frequently updated list pages

The number of list pages is usually limited, and as the content of the website is updated, the list page is also updated and rotated. the advantage is that the list page is updated frequently, in this way, the search engine spider can constantly update the snapshots of the same URL, re-calculate and rank the "weight", in addition to the importance of website operators, it is not difficult to get a good ranking. Of course, because the list page needs to focus on relevance, it should be noted that the content deduplication and the update frequency are too high. it is difficult to grasp the keyword density of the list page.

4. easily forming a list page with aggregation

Currently, many websites are built on cms. Therefore, many functions are similar. the powerful tag system needs to be paid enough attention, the tag system allows us to retrieve relevant articles as needed to form a list page, and the tabs are properly followed by various searches, it should be noted that the tag system is used to form a correlated aggregation page, rather than making a large number of spam pages without significance. in this regard, improper control is also prone to penalties caused by search.

5. add fixed descriptions to increase keyword density

The above also mentioned that the list page is updated frequently, and it is difficult to control the corresponding keyword density. therefore, to solve this problem, we can start with a fixed description on the list page, the description contains keywords to increase the density and reasonably control the keyword density to improve the optimization efficiency. Of course, when controlling the keyword density, you need to pay attention to reasonable word segmentation. good word segmentation is also very important.