Improve the internal chain system and increase the website weight

The weight is Baidu's evaluation of the comprehensive quality of the website. websites with high weights usually rank high in keyword rankings and have a high index. Although we have repeatedly stressed that no official data can clearly point out the objective relationship between keyword ranking and weight.

The weight is Baidu's evaluation of the comprehensive quality of the website. websites with high weights usually rank high in keyword rankings and have a high index. Although we have repeatedly stressed that no official data can clearly indicate the objective relationship between keyword ranking and weight, some website phenomena show that increasing the weight is advantageous for website ranking.

We can see from the search engine data that the increase in website weight is usually related to the score of the web page. The comprehensive scoring indexes of web pages are generally reflected in the page views, content values, browsing times, and other factors. for these data scores, the website's weight score can be obtained, of course, this is my own view and has not been officially issued by Baidu. There are many other theories about Baidu's weight determination. the experience that I want to share with Dan today is another theory in the optimization field. the internal chain determines the weight increase. It is true or false. you may wish to discuss it with me.

The internal link can be seen as the backbone of a website. after a spider enters the website, it can perform in-depth crawling and wide crawling through these internal links, so that more content of the website can be obtained by the spider. On the other hand, the existence of the website's internal chain can improve the user experience, so that users can quickly find the page they want to visit, but also play a role in content recommendation, added intra-site voting. From the perspective of website optimization, I believe that the layout of the internal chain is actually a way of standing in the voting mode, which helps to increase the weight.

In the whole website, even if there is no external link, the weight of the homepage and topic pages of the website is also very high. This mainly lies in the layout of the website's internal chain. On websites, we often add the content in the pages on the website to the homepage. such links are not conducive to users clicking low-quality internal links; only by directing the links in the content to the article pages of the recommended content can the perfect layout of the internal chain be completed and the website activity be improved.

Multiple Inner-chain search engines pointing to the same article usually do not repeat the calculation, and only one of the links is used as the reference value of the voting algorithm. We can also use the program to automatically add links to the same article based on the keyword. The most common internal link layout is Baidu Baike. at the same time, Baidu Baike's internal link layout method also proves that the internal link system is rationalized, and it is entirely possible to increase the weight of its own website.

Some industry predecessors once said that a website with perfect internal link layout, even without any external optimization, the website ranking can also beat competitors. Previously, I did not understand this theory, or even did not care about it. now it seems that the layout of the internal chain is indeed a way to improve the optimization of the website itself.

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