In the age of big data, an era of unparalleled darkness

All the discussion begins with a joke. The discussion itself may be meaningless, but it is interesting to note that it is quite meaningful to write it down.

The telephone of a Pizza Hut shop rang and the customer service staff picked up the phone.
Customer Service: Pizza Hut. Hello, what do I need to serve you?
Customer: Hello, I want a copy ...
Customer Service: Sir, please let me know your membership card number first.
Customer: 16846146***.
Customer Service: Mr. Chen, Hello! You are living in Quanzhou Road No. 12 Floor 1205 room, your home phone is 2646****, your company phone is 4666****, your phone is 1391234****. Which telephone would you like to pay for?
Customer: Why do you know all my phone numbers?
Customer Service: Mr. Chen, because we are online to the CRM system.
Customer: I'd like a seafood pizza ...
Customer Service: Mr. Chen, Seafood pizza is not for you.
Customer: Why?
Customer Service: According to your medical records, your blood pressure and cholesterol are high.
Customer: So what can you recommend?
Customer service: You can try our low-fat healthy pizza.
Customer: How do you know I would like to eat this?
Customer Service: You borrowed a "low fat healthy Recipe" in the National Library in Monday.
Customer: Good. How much do I have to pay for a family king-size pizza?
Customer Service: 99 Yuan, this is enough for your family six stuttering. But your mother should eat less, she had a heart bypass surgery last month, and she was in a recovery period.
Customer: Can I swipe it?
Customer Service: Mr. Chen, I'm sorry. Please pay cash, because your credit card has been maxed out, you still owe the bank 4807 Yuan, but also does not include mortgage interest.
Customer: Then I'll go to a nearby ATM to make a withdrawal.
Customer Service: Mr. Chen, according to your record, you have exceeded today's withdrawal limit.
Customer: Forget it, you take the pizza directly to my house, there is cash in the house. How soon will you be delivered?
Customer service: About 30 minutes. If you don't want to wait, you can ride your own bike.
Customer: Why?
Customer Service: According to our CRM Global Positioning System Vehicle driving automatic tracking system records. You have registered a motorcycle with a SB-748, and currently you are riding the motorcycle on the right side of the Hualian Mall in Jiefang Road East section.
Customer: Immediately fainted ...

The big data I understand is a bit different from this, and the joke is that the person has decided to buy something, and then data pushes him based on the available data. I understand the big data is that this person has not bought things, just hungry want to eat, and then suddenly appeared on the phone a text message, "* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Washing powder immediately ran out, and then log on to the computer to see the ads, what brand of washing powder recently discounted, near him which supermarket.

Big data should be like this, in 10 years he visited 200,000 products, the purchase rate is 9.3%, and then according to his visit, the purchase of products, can deduce his preferences, colors, values, aesthetics, and how long he did not buy things, home what things probably bad, this time to buy. He was fond of what he had eaten and what he had eaten, according to the law of his previous meal, what he might have eaten during this time, and pushed the things he might eat directly before him. His body is not sick, usually he will eat what is sick, not sick will eat what, after illness is not insisted on eating what.

The smart phone has a GPS positioning system, can be based on the residence time, the rule of stay, you sleep at night often go to the place, the next day very regular places, Saturday Sunday, not to go to the place, but Saturday Sunday to go again. Analyze your address and the company. Every year, holidays, you often go to the night and the place is your home address.

There's a camera on the road where you know where you're going and what you look like.

We use a variety of shopping software, 10 years can be based on the items you view, purchase items, calculate the analysis of your preferences, aesthetics, purchasing power. Buy something is probably bad, to buy again, replace the electronic product cycle.

We use a variety of social software, according to your published text, pictures, chat records, play the type of game, the role of the game, with whom to chat, a few Q number, can analyze your character, the way of speaking, recent communication situation, social status, emotional cycle. And the people around you, in the eyes of others.

The benefits are as above said, today detergent is running out, there is a detergent advertising to you push. Television has been used for a long time, think it should be changed, and then there are TV ads. Even if you run out of condoms, the condom ads will be sent to you.

It is said that every big advertising company will have a group of psychological experts, specializing in what the public likes what color, how to match to attract attention, can attract you.

for management.

Analyze your income, emotional cycle, emotional state, behavior, and judge whether you are violent or have a particular interest in violent tendencies. Tag the red name to give you a push on chicken soup, or a psychology-adjusted article. Adjusted not to come over the red name concerns.

Even if you do not use the computer, no software, but others will use the software to record you, you just born, your parents will record you, go to school, teachers, alumni record you, Love, lovers will record you. Work, colleagues, the boss will record you. The network is always full of your various data information.

For people who appear in other people's social data but don't have their own data, make a yellow name tag. Special attention, regular troubleshooting.

Inevitably, when one day a person sees a beautiful woman, and then the other person has the ability to get all the information of the woman, know her preferences, growth experience, emotional cycle, know that she came to the big aunt, which nature interesting. How many boyfriends have been handed over, and several rooms have been opened. Knowing what to Buy is her favorite, knowing what she hates and how she will behave when she is upset. If the software re-dynamic real time, analysis of her behavior, give feedback, as long as she wants to, a little wrist can let her own initiative to peel the bed.

When you pass through the mall, when you open a webpage, the store can calculate and analyze what you need recently, how much purchasing power, what you like, what you want to buy recently, and what discounts are available. Plus a variety of promotions, hollowed out your pockets, or hollowed out your object's pockets, hollowed out your object's pockets and hollowed out your pocket is no different. Let you accumulate no savings.

When the big data age matures, finally the whole society in the eyes of some people is transparent, when others than you know yourself more, that time will be the most terrible, you will become transparent people. And when you become a transparent person, you may not feel that you are a transparent person, just feel a variety of convenience.

　　

In the age of big data, an era of unparalleled darkness