IOS 6,ios 7,android and Windows Phone 8 user Experience Comparison

Technology consultancy Pfeiffer conducted a mobile operating system user experience study designed to collect and compare Apple iOS 6, a newly designed iOS 7, and Microsoft's Windows Phone 8, the user experience can be quantified between the Android system used by Samsung smartphones and the BlackBerry 10 system.

According to Pfeiffer, test methods try to eliminate as many subjective factors as possible, such as brand loyalty and personal feeling. The test attempts to contrast only those experiences that affect the daily lives of ordinary, non-technical users. Pfeiffer has reached four key points: Operating system cognitive load, efficiency and integration, customization options and user experience friction.

Cognitive load is a psychological concept, which represents the multidimensional structure of load on learners ' cognitive system when dealing with specific tasks. For example, you need to click the keyboard 11 times to call the phone number, which means that the cognitive load is 11. In order to compute the cognitive load of each operating system, the Pfeiffer researchers counted the user interaction elements for each system pre-installed with the application and the original system anhydride device. The following figure is the result of the cognitive load rating, the shorter the better, the first is Apple iOS 6, followed by iOS 7. Since iOS 7 adds a control center interface, it increases the user's cognitive load. Samsung's Android phone system is just a second-minute slag in the rankings. In addition, Microsoft and BlackBerry's mobile operating system also lags behind iOS 7. Android has long been criticized for the complexity of the user interface.

The second test is efficiency and integration, Pfeiffer analyzes key settings for access, notification integration, multitasking and camera functions. Under this test, iOS 7 and the Android system tie, the researchers believe that iOS 7 's app switching interface is excellent, and Android's customizable notifications and shortcuts are also very mature and a lot of choices.

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