On June 23, ten o'clock A.M. local time, Beijing time, A.M. on June 23,) Apple held a press conference at the U.S. headquarters in California. Apple's new CEO Tim Cook presided over a major product Press Conference for the first time and officially launched a new generation of iPhone. Apple's strategic service, iCloud, is also officially launched. Eddy Cue, vice president of Apple's network software and service, said iOS devices will be able to automatically back up data on a daily basis through iCloud. After the launch of iCloud, documents, applications, and books can be synchronized through it. iOS devices support daily automatic backup. Eddy Cue emphasizes that me.com will be free of charge without any advertisement. In addition, Apple will launch the iTunes Match service in October, which will "scan your library and Match the library where we store 20 million songs". This service is a paid item, $24.99 per year. Like iOS5, iCloud will be officially put into use on August 15, October 12, us time.
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