is rice 4 the end or continuation of the millet myth?

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A iphone5s let "local tyrants Gold" big line of its way, a moment, the metal cold noble texture is considered to enhance the strong camouflage, once the smart phone manufacturers in hardware upgrades and price war "kill", instant "the Wits no way, Vista", Invariably, the winning trick was thrown on the phone shell material. Thus, the mobile phone market "high-rich handsome" to "local tyrants Gold" salute, "Dick Silk" continue to crawl on those engineering plastics.

This steel plate is non-steel.

The advantages of metal materials that is countless, the shortcomings of only two: one is expensive, and the second is the need for extremely high processing technology and surface treatment process. Can also be understood as or expensive. Thus, only Apple such super rich and the pursuit of the ultimate Zhu er only dare to "verging", has been with Apple "sour" Samsung is also difficult to match, recently fried the hottest known as "craftsman Spirit" of the hammer mobile phone, it is even more insignificant, we have to first the parts of the whole internationals to say.

At this time, the rice 4来. Lei June a bite to launch a "piece of the Art of Steel Tour", listen to, very tempting has wood, this is simply to delay the Iphone6 demonstration good? Lei June on Weibo, the millet will be grafted "austenitic 304 stainless steel plate." Millet plastic shell has been criticized for a long time, and finally to replace the iron and steel version, Rice noodles and the "excitedly spread" it.

Put aside 4 that a bunch of cool rhetoric, so-called with excellent plasticity, very strong corrosion-resistant "austenitic stainless steel", is the home of stainless steel pot, the market price is 9 Yuan 1 Jin. And the price of scrap iron is generally 8 yuan 1 pounds. In other words, the cost of millet stainless steel is slightly higher than the scrap metal. Meizu as early as 2007 M6 on the use of austenitic 304 stainless steel, but Meizu soon found that 304 stainless steel is not wear-resistant, the surface is easy to leave scratches, so forced most mobile phones are made of frosted surface.

Awaited's press conference came. Mother, what about the steel plate? 8 dollars a pound of steel plate is just 4 frame that "glimpse", the back cover has wood grain, bamboo grain, cloth, leather, stone lines ... And the high cold of the eccentric grating, anyway, there is no force lattice the highest metal. Are you kidding me? Live "peasants" days also want to be among the "high-rich handsome" camp, so-called when the son of a prostitute also want to make a memorial arch is still so.

Lei June's Ambition

The latest data show that 2013 China's smartphone market share rankings, Xiaomi 3.54% Row Nineth, 2014 1 quarter handset manufacturers share, Millet also ranked in Samsung, Lenovo, cool, Huawei behind. There are also statistics meters 2 sales of more than 17 million meters 3 only 10 million units. Once smash hit millet "brilliant no longer", the analysis of the main reasons are three.

One, perhaps the success of Rice 1 and 2 to make lei June ambition bigger, in addition to playing the Internet and operating their own brand charm on the big effort outside, more energy in the expansion of business lines, what fire do. Gradually launched red rice, millet router, millet box, millet TV, millet bracelet and so on. If you say before the fine route, now go a little miscellaneous, want to full bloom instead of the opposite. Routers and TVs are not in the sales market affirmation, Xiaomi flat sales stable but far from the original mobile phone market in the scenery, although the red rice products are still in short supply, but the fact that there is no more than 2 of the sales myth, seemingly business growth is actually only the product line elongated, but the core mobile products in the decline.

Second, millet is on the internet thinking fire up, what is the Internet thinking? Internet thinking is creative, fresh, surprise. Apple, with who but myself's mobile phone, has been playing hunger marketing for decades, but not everyone has Apple's strength. If the first millet fresh sense, coupled with hunger marketing and lei June personal charm to let Xiaomi mobile phone sales explosion, now the major mobile phone manufacturers have learned the hunger marketing this set, even cool faction are engaged in hunger marketing, lei June also hunger marketing play not also happy, can only make users disgusted. Rice noodles will eventually find that Xiaomi is billed as a user-centric, but has been playing marketing tricks.

Third, in Lei June busy to expand the line of business, the market more cost-effective products have been born. Now is not a smart phone to 34,100, Xiaomi with thousands of smart machine pulled the first time, from Huawei Glory 3X Play version of the price of 998 yuan, to Lenovo launched Gold Fighter S8, low with the high version of the price of 788/988 yuan, and then to Tcl 788 Yuan. These handset makers scramble to write the thousand-yuan eight nuclear smartphone war, Xiaomi has no advantage. If not by the operators to take the volume of their sales decline more serious.

Can the myth continue?

"Focus, extreme, word-of-mouth, fast, lei June only achieved" fast ", there are competitors to evaluate the performance of millet for nearly a year:" Xiaomi tried to use the fastest speed to layout more markets to fight for greater survival space, but in this process, millet also with the fastest speed lost the original characteristics of the most attractive to users, became a common company. ”

In any case, after all, Xiaomi has pioneered the low price of smart phones in China, and more or less has been credited with the rapid spread of smartphones. See once heavy mouth a word is advertised millet now increasingly become "black rice", borrow fan ye a famous saying: Can live how much of slander, will have to live how big praise.

Out of the current competitive landscape, China is the world's most concentrated mobile phone sales, only the Chinese smartphone last year, the internal shipments reached 360 million, according to the price of 1000 yuan to evaluate, the mobile phone market size is still very large. In such a huge mobile phone market environment, manufacturers only need to take part of the market, even if the 0.1% is 360,000 mobile phone market, will be able to obtain a large dividend, that is, rice 4 or there is a chance.

Not to mention millet and rice noodles, millet in the domestic success can be said that rice noodles, in the domestic handset manufacturers, Xiaomi user loyalty is one of the most, any time, the owner is the key to success. Maybe Lei June is working on a big board. With the release of new mobile phones, Xiaomi's overall business strategy will be adjusted. We may see Xiaomi's "counter-attack", which may be the beginning of a sinking. (New discoveries of science and Technology, Constantine/Wen)

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is rice 4 the end or continuation of the millet myth?