Marketing Method 1: learn to ask the customer the question "YES"

I have heard of too many sales people who are always asking, "Mr. xx. I wonder if you are not interested in our products? In fact, most people will not say YES to this question, because this is not a question that must be said YES.

 

I have heard that many sales people always ask, "Mr. xxx, do not know if you are not interested in our products ?" In fact, most people will not say "YES" to this question, because this is not a question that will definitely say "YES". the customer can choose to say that I am not interested in this product, the result is that you have a high probability of rejection and a low probability of success.

I remember seeing a person selling a sit-in product before, and then he spread his product in the form of a speech. he did not say a few words on the stage and asked the following people directly: "Do you want to have a deep understanding of sit-in?" This is obviously not a question that will definitely say "YES". as a result, his speech took a duck egg and no one was willing to buy his product;

I have heard many sales people in Internet companies say to potential customers: "Hello, Mr. xxx. do you know about search engine ads ?" "Hello, Mr. xx. do you need to optimize SEO for search engines ?" Ladies and gentlemen, many people do not know what SEO is like. you asked him this question without saying to him: "Sir, Please reject me !"

Yesterday, I went to Wujiaochang bookstore to read a book and ran to a Wall Street English salesman who looked younger and did not dare to sell anything to me. Instead, I waved at me, let me see his brand on his chest. I thought that he was a salesman of Wall Street English in the past. I said, are you sure you haven't graduated from college yet? Internship? He said, yes. I asked him, how did you let me see your brand? Instead of taking the initiative to come and ask me? He said that I used to take the initiative, but I was always rejected, scared, and read many books, but it didn't work very well.

I said, how did you sell your products to potential customers? He said: "Sir, are you interested in learning English ?" Then the answer is NO... I said, I think you are still young but curious, so I will talk to you briefly. I said that you cannot ask this question. you must learn to ask the customer a YES question. He didn't understand how to explain it to me. I said that there was a former sales clerk who sold and sat-in. when he saw the customer, he asked you if you were not interested in sit-in, he did not do well for a long time.

Later, he went to class for training. the training teacher told him that you should learn to ask the customer a YES question. you must know that no one cares about your sit-in, but they will be concerned about their health and energy, so your inception is not sit-in, but healthy. So you can say, "everybody, do you want to stay up for only one hour a day, and you are still energetic? "Do you want to keep yourself focused and improve your work efficiency ?" "Ladies and gentlemen, do you want to have enough physical strength to put on your family after a day's work?" these questions are all YES, and then I will promote your sit-in products with them, the results will be very different. The individual took action immediately after hearing the training, and the second year's performance increased by more than 10 times.

So, do you sell English products? Don't ask them if they are not interested in Wall Street English. Learn to collect success stories from your industry and ask your potential customers some practical questions that he is willing to say YES, for example, "This gentleman/lady, do you want to quickly improve your English skills by at least three times in six months and get a salary increase by two times and get the boss's weight?" This is more simple than "do you want to learn English ?" "You are not interested in English", and the chance to get "YES" is much higher. if he is willing to continue listening, you will tell him the success stories of your students, take a third party as an example and continue to win the trust of potential customers...

Do you understand what I mean? If you want a customer to buy your product, you need to constantly let the customer identify with you. when he keeps saying "YES!" to you! YES! YES! YES !" When I finally asked him if he wanted to own this product, the chances of winning would be much higher.

Related reading:

Method 2: selling products is better than selling yourself

Marketing method 3: selling is feeling