Millet lose the lawsuit, stick than frankly admit the wrong

The author intends to talk about smart TV and TV boxes in the Friday Sina show public class, and is currently gathering materials and materials, and recently the various disputes between Xiaomi and Le View have made me feel that there are many unimaginable materials in this field for excavation, of course, before the public class, I would also like to share with you my views on this matter.

Recently, the news about the success of the lawsuit against the Xiaomi case has aroused strong repercussions in the industry, in the 10 works of Le Vision prosecution, the court ruled seven infringement, while the decision of Xiaomi company compensation for the Lok-net 150,000 yuan. From the legal point of view, the infringement of millet is an objective existence, but millet will not be so easy to admit defeat.

The hidden dangers of everyone

As we all know, millet and music vision in the TV box, Internet TV is the enemy, but the strength of the two sides is not equal, the millet was sentenced to infringement, on the one hand exposed the millet at the content level is difficult to compensate for the short board, but also shows the music network in the content level of the congenital advantage. In fact, Xiaomi has long recognized this point, therefore, millet more emphasis on their hardware-level advantages, while the music view of the fee-based service model of scorn. In this concept, users will not notice the short board of Millet content, while stepping on the shoulder of the music vision but let Xiaomi gain more market advantage.

As we all know, le Vision to do Super TV is revolutionary to the industry, it is worth noting that Le Vision has created a new era of internet marketing and hardware services, and later millet can be said to be deeply affected by it. Although Le Vision does not exclude other companies from entering this area, but also respect for the competitors such as Xiaomi, but the attitude of millet to Le Vision is not friendly.

Le vision of course not reconciled to Eat哑巴亏, in fact, this time the Lok-Sue Millet is also known as Le visual counter-measures Xiaomi important action. Judging from the verdict, this counter-attack is absolutely powerful, the most important thing is that the move for the industry to open a "bad head"------once the winning thing in the industry spread, Youku, Sohu Video and other content manufacturers will do the same, to the Xiaomi lawsuit, then, millet most can not eat.

If it is a small lawsuit, it is estimated that millet is not OK, because the millet model exists "everyone" the hidden danger, so have to Le bite a mouthful, its purpose is two, one is for their own rectification, the court's decision to beautify and decorate, stressed that they do "very innocent"; the other is to fight back to other people, That any attempt to send Xiaomi to court site will be a strong response to Xiaomi, which makes Youku and Sohu video has to weigh the pros and cons.

stick, the means are not brilliant.

So how does millet bite the music vision? One is "sow discord", said "access to video content legal compliance, ICNTV has been terminated with the cooperation of Le Vision license." According to the music vision statement, Le Vision and the Internet Television broadcast control license party's CCTV CNTV's future television cooperation has never terminated, this statement also makes the millet situation more "isolates". Le vision means that it has a good relationship with ICNTV, but does not play with millet.

In addition, there is a micro-bo certification as "millet company BSP Engineer" of the Netizen @ Li Chen _sonney claiming to be the party @ Wu bin friends, many times @ le depending on the relevant people feedback the product problem, le view, this issue in the previous for the user to have a positive and effective solution, and the @ Li Chen _sonney The right to pursue its legal liability. In fact, in the Le Vision of the incident before the above response, Le View customer service has called the Netizen @ wo Wu Bin, said to be willing to give 490 yuan of music video TV edition annual Card, but was rejected.

Netizens reflect the problem is not strange, oddly, from this @ Li Chen _sonney before the certification information, he and Millet have a great relationship, now, the Netizen has canceled certification, do not know whether because the certification exposed the target behind it? Or a guilty conscience, afraid of music to find him trouble? In short, millet stick is not a clever way.

who cooked the gossip about the music vision?

In addition to the above-mentioned level, there are gossip on the internet that le-Jia Yueting Pavilion to the United States, the music as the background, the prospect of music and Icntv court worrying and so on, although there is no clear evidence of who is operating these public opinion, but in the present situation, we think with the toe of the head may come to a conclusion.

Interestingly, in an article called "Le Vision and icntv the prospect of trouble," once again mentioned in the case of Wu bin, it seems that the case has become some people take the opportunity to suppress the best theme of the music vision. So, some of the above mentioned microblogging content is also meaningful, through the micro-BO exposed some unproven material, and then public relations can take this to make a fuss. The so-called "all men say", gossip after many times spread, it is possible to be received by many people, this is the public relations field "unspoken rules."

    In fact, we guessed that the mastermind behind the scenes didn't make much sense, because the lawsuit won by Le Vision was more meaningful than the poor performance of the PR, which could be a catalyst for the transformation of the smart TV and TV box industry. Of course, for millet, rather than stick than frankly admit, the more you want to escape, the more can not escape.