in recent days the most explosive entertainment news is undoubtedly Huang Xiaoming baby big marriage, this is the media, advertising plays a huge influence and role. So, with the rapid development of mobile internet, mobile advertising is also becoming hot, mobile advertising platform has sprung up,For developers, the apps that you've developed are popular for everyone to see, but how do you make money from your app? I think is also the majority of developers friends are most concerned about the topic!
For now, adding ads to the app is the most straightforward way to make money. However, there are many mobile advertising platforms in the market, and the type of advertising support, style is not the same, how to choose a suitable for their own app mobile advertising platform? This has been a problem for our developers, today, I rely on the previous work experience, to share with you the recent mobile ads in the app's presentation and unit price, detailed information as follows:
The most common and most popular form of advertising is the number of ads:
Recommended level: ★★★★
Yield: higher
Supported advertising platform: Most of the advertising platform support, such as Anwar, Keymob, Li Mei, etc.
Detailed description: The most common form of advertising, CPC settlement-based, Android unit Price in about 2 cents, iOS 2 cents 8 or so, the price fluctuation is larger, there are a few flowers to CPM settlement, but the final but not to the settlement of things, not much to say. This form of advertising is more common, the benefits are relatively stable, most developers will also choose this type of advertising, but sometimes because of the application in the form of a mismatch and affect the user experience.
It is understood that in the market today, most of the applications have banner bar. For example: The Celestial Education Committee, the Fit, The idiot show, ah rockets, angry King Kong, Panty raccoon, PPTV, go, Crazy nightclub and so on.
Ad format: Pop-up ads
Recommended Level: ★
Benefits: General
AD platform: less support, Wanpo
In detail: a kind of advertising will pop up when the application opens, mainly by the CPA click Download Billing, the unit price is about 0.6-4 yuan. Although the unit price is relatively high, the effect is good, but it affects the user experience very much.
Because of the impact on the user experience, although there is this model, but developers consider a variety of factors, this advertising in the market, or very rare, web-side advertising is relatively common.
AD format: Full screen/half screen AD/video ad
Recommended Level: ★
Yield: High
Advertising platform: Keymob, poly-win, etc.
Detailed description: In the application in full screen or half screen or play video display ads, this type of advertising has two types of billing, one is CPM CPM billing, there is a time-based billing. Although this kind of advertisement can realize the platform many, but the advertisement filling rate is very low, also picks the application, also does not know our media can be liked, affects the income.
It is understood that full-screen/half-screen advertising/video ads, are also based on The Advertiser's targeted needs to serve. Relatively speaking, this aspect of the advertising is not many, specific reasons we all know ah, I do not say more here.
Advertising form: Integration wall
Recommended Level: ★
Yield: High
Advertising platform: Wanpo, Rice, Anwar, Limei, etc.
Detailed Introduction: Is in addition to the advertisement article another kind of advertisement profit pattern, with the CPA settlement. The unit price is usually between 0.6-4 yuan. The integral wall has two kinds of presentation forms, one is the integral form (to obtain the props and consumes the integral, obtains the advanced function to collect the integral) another kind is no integral form (single application recommendation, list recommendation), the integral wall now also has many advertisement platform to do, the app uses the integration wall also more. However, the integration wall will also affect the user experience, causing users to dislike, which will lose the opportunity to access users.
This type of advertising, the general game is more common, in addition to the game, other applications do not seem to fit. For example: Worry about the clock, fishing talent, fishing seabed, talking Santa Claus and Ginger cat, bee reading and so on.
AD form: Recommended list
Recommended level: ★★★★★
Yield: higher
Advertising platform: Keymob
In detail: It distinguishes with the traditional banner advertisement advertisement form, the developer can in the program's arbitrary location, sets the entrance button, in the button response event invokes "the recommendation" the plan interface, can obtain the application list which displays in the Pop-up window form, the user sees the interest application click, The developer can get the corresponding advertising revenue. This form only displays a "recommended" word in the app, does not affect the user experience, and the banner and recommendation lists can be used simultaneously, and developers gain double benefits. The recommendation list is a new form of presentation, which I see from the Adsage aggregation platform's "recommended" program, where the unit price for each click is currently 0.8 yuan, currently only for iOS developers.
It is understood that this form of presentation user experience is better, because it is the user's active behavior, and is not subject to any industry restrictions. At present, there are many applications in the market already in use, we all feel very good.
This form of presentation, not only does not affect its original banner advertising, but also for our application to increase a multi-channel way of making money, but also not limited by the industry. It will also be based on different applications to the user to recommend different types of ads, such as children's applications, will recommend children's products to users, the user experience is very good!
Currently, I'm running applications that have joined this presentation. I am very happy with the mood, want to tell everyone is, since I joined the KEYMOB recommendation list, http://www.keymob.com My income stability also greatly increased! Here, I especially recommend to you, this keymob recommended. Believe that they also over time, will also give us developers to bring better products, help us make more money.
Above, is I for you to share the existing market has a mobile advertising show form, is also a personal point of view, I hope to help the vast number of developers friends, and finally wish the vast number of developers friends to earn a lot of money!
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