In the mobile internet just emerging, smartphone development just a little bit of flames. Countless wise men, who like to predict the prophets, like to discuss what the portal of the mobile Internet is, who will dominate the flow of mobile internet access, but social will lead the mobile internet.
First, the essence of social is the crowd
Into the era of mobile Internet , will be from the PC Internet to highlight the personality of the era, into the "Birds of a Feather", "Flock together" era. The individuality of the show is limited, the interaction and communication of the people, the expression of the group personality and Behavior, the participation of many members, become richer, and more sustainable, more influential, more dissemination.
Second, the social market scale unprecedented
In the Internet of computers, social networking is a niche product. Do the most powerful Baidu Bar, Tianya Forum, watercress, and did not get as big a success as Facebook. is not as good as the domestic QQ space, QQ products such as users come widely. With the development of mobile Internet, the situation will have a fundamental change.
Third, to focus on social, ignoring the giants of competition
Each social group can form a unique atmosphere and popularity, forming a strong social relationship chain. The stability of this relationship chain is not much worse than the QQ friend relationship chain. To be a social, you can get more lasting and stable popular attention. In the mobile Internet, the operation with high added value must be "social operation". "Social operations" is a fine deliberately, a small but beautiful operation. In this field, even if the giant has a heart to intervene, the ultimate winner will be the operator.
Four, Mobile Internet , but also the Internet, social and social life.
Mobile Internet, away from the noise of computer Internet, personal carry, more close to the person himself, close to people's own life. IM, which can connect with the world, can play an extremely dominant role in computers and perhaps. Mobile Internet, communication is a part of the smartphone. Social networking can expand the social network of the local community.
Five, social, but also a group of people, the business of the crowd is never exhausted
By MIUI the social user base of high cohesion, to avoid the fee, the root of the enthusiast to impress social users. And then continuously expand the production line. Good products, continuous improvement of services, will continue to affect the participation of more social users. So, Xiaomi's social e-commerce business strategy is very successful, all the way to expand the record, the role of rice noodles is self-evident, rice noodles is the best publicity of millet social push hands, each rice noodles, have become the responsibility of millet! This is the ultimate attraction of social e-commerce.
Vi. Mobile Internet: Social applications are a leading product application
Social applications are leading and do not mean that the presentation must be ahead of the way. The development of paper for thousands of years is still playing a very important role. The rise of mobile internet social, not because of social applications and lag behind, through social applications, whether to provide more, better and richer services, mobile social, content reading, media, mobile game success, not pinned on the IM platform, but relying on a social application!
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