Network Marketing: analysis of which enterprises are suitable for WeChat marketing

Since the beginning of the times, many users have begun to fall in love with each other. it is precisely because of users that many people have started to study marketing, many people have begun to focus on the development of the marketing field. Then the author himself

Since the beginning of the times, many users have begun to fall in love with each other. it is precisely because of users that many people have started to study marketing, many people have begun to focus on the development of the marketing field. Then I also studied marketing methods for a period of time and found that not every industry is suitable for doing this. Some enterprises can't achieve the effect by taking advantage of it. so what is the application for the development of those enterprises?

Target users

Indeed, users have reached an incredible number in a short period of time. However, among the hundreds of millions of users, those users are what you need, and haystack is not our style, this will only make the company's capital and manpower expenditures more serious, and ultimately may not be able to get the desired results. For example, the users of a bank are obviously the target users who initiate transfers in their bank, try to ask them to open an account. So they can use it to promote their own information.

Provide users with information

Assume that we have identified the users that need us, so we need to make these users follow us. However, the premise for these users to follow us is what information or information we can provide to users. A user will not follow your account for no reason. the only possibility is that you have the information he needs or the services they need! For example, the bank number their public platform can provide query and other services. Therefore, users will pay attention to it. On the contrary, if you only have one account or a public platform and cannot provide valuable information to users, why should they pay attention to your account?

Companies used for marketing

From the above two Analysis points, we can see that not all enterprises are suitable for marketing. I have also discovered that many enterprises have been making continuous use of marketing since its birth. Then they have different effects. for example, some websites are also starting to use the QR code placed in a certain corner of the website. For a website like this, let's take a shopping guide website I have seen! First of all, their website is a very ordinary website. As for what name I have already called a website, users basically access it by searching pages, and there is no brand at all. Think about how to use a QR code for such a website? Ordinary users may leave when they go in, or come out after they reach the goal of others. What are the reasons for people to pay attention to you? What kind of information and services do you provide even after you pay attention to your number?

There is also a way for enterprises to mount their own QR codes on the streets and other places. people who do not need such QR codes will not take a look, even if users who need it only see a QR code, they must see it with their own eyes to get in touch or make purchases. I don't understand what it means.

I believe that marketing enterprises must be traditional enterprises and have their own brands to attract attention to these users, because they know your brand and what you do, they are interested in getting useful information from you. Another type is that traditional industries want to start their own brands. for such enterprises, they need to spend more time. First, they need to consider the target users, where can we find these users and what information can they provide. How to retain these users after the user pays attention to them must be considered in this series.

Finally, I would like to say that although marketing is powerful, it is not suitable for some industries. when considering marketing, you must be clear and never follow suit blindly, this results in the final waste of manpower and financial resources that are not yet desired.

The above is my personal opinion. You are welcome to participate in the discussion with friends who have also studied or interested in it. please also point out the incorrect content.

This article is translated by the author http://www.xiaozinv.org/yifu.