New Concept of off-site User Experience

The term "User Experience" is believed to be familiar to webmasters and friends, but the user experience mentioned so far is limited to the station. No one has mentioned the user experience outside the station, the user experience is not limited to the station, but also needs to improve the user experience outside the station. Now let's talk about the user experience outside the station.

Importance of out-of-site User Experience

The term "User Experience" in the site indicates the overall feeling of a user entering the website, it includes the website layout, the website content, the artist and the website running speed, and other performance aspects. The user experience outside the site is slightly different from that in the site. the user experience outside the site is the degree to which the content you publish outside the site is useful to users, and guide the user to open your website. The usefulness of website external information to users is a measure of the user experience outside the site.

How to Improve off-site User Experience

After learning about the user experience outside the site, how can we improve the user experience outside the site? I personally think that the user experience outside the site can be improved from the following aspects.

1. From the user's perspective

When many of our webmaster friends publish information or links outside the website, most of them go into a misunderstanding that the larger the number of external links, the better, but they all ignore the quality of the external links. Users are very disgusted with spam information that is useless to users, not only will they not open your website, but also will not become fond of your website, it may also have a bad impression on your website, reducing the user experience outside the site. The search engine regularly cleans up a large amount of junk information, which causes instability in the number of external links on the website.

Therefore, when posting out-of-site information, webmasters and friends should put themselves in the user's perspective. Starting from the user's thinking, the information published outside the site should be useful to users as much as possible, in this way, they may follow the instructions to induce them to click on your website.

2. Refuse to cheat users

Many webmasters use a very attractive word or title to publish external information and links to attract users' attention and successfully cheat users on their websites. However, when a user opens your website and finds that he is on it, he will immediately leave your website. In this way, the website bounce rate is high and the user experience is not high. This is also a serious consequence of deceiving users by publishing false information because the external user experience of the website is not high.

3. Adhere to the Q & A Platform

Currently, there are many Q & A platforms, including Baidu Knows, search and ask, and Tianya Q &. Many users usually choose to publish questions on these platforms when they have questions or want to know some information. This has become the habit of many Internet users. We can use these platforms to provide users with the information they need to answer their questions. Improve the user experience outside the site, so as to improve the user experience in the site. It is worth noting that when we are doing these Q & A platforms, it is best not to let users see the nature of advertisements, otherwise it will make users dislike.

Although the user experience outside the site is a new concept, it is no stranger to webmasters and friends to improve the user experience outside the site, we need to constantly explore and summarize in our daily work.