New Media Operations [2]

Zheng @ Wan juwang 20080122

First, my understanding of how to expand the news audience of online media is as follows:

1: The segments must be thoroughly divided. Let's take a look at csdn, donews, techweb, and cnbeta. In the past, Zhang Zhongguo also said that "news is not afraid of too many news, so it is afraid of News." cnbeta news is basically new enough, the source is not as serious as that of Sina technology news because it relies heavily on materials from print media. Many cnbeta information is similar to that from the Internet.

2: However, the news extension has not been expanded.

News extension:

First, manual editing is used to associate different events. This involves a strong personal news literacy;
Second, edit the extracted tags andArticleAutomatic Association is also the practice of many news sites in China. The advantage is that it saves time and effort, and the disadvantage is that it is not divergent.
Third, likeWangju.comAutomatic association based on semantics;
Fourth, Baidu news automatically extracts Entity names, which can be used to link historical news with different names.

3: As for the information types that are as rich as possible, the grass root network, cnbeta, and playpoly network are all diverse types of information.

However, Zhang Zhongguo believes that everyone is still playing chess. The participation of average users in news events and news parties does not effectively form a situation of participation (or confrontation, that is to say, news have not yet formed a conversation. He also summarized three Route numbers:

First, how do news parties participate? This may require a human invitation. This is operation.
Second, how should we organize the dialog?
Third, how to make a news event vivid and hierarchical. Guidance and organization of topics may be required. This is also part of the operation. After a topic is completed, can the number of participants settle down? This is also the skill of operation.

So how can we answer the above questions?

Based on current practices, we can say:

First, the participation of news parties.Online chat rooms or online videos that focus on news events are often used in web1.0 portals. This requires resources to invite news parties to talk and receive questions from netizens in real time. But at least let the news parties have an access mechanism, or the opinions of the news parties can be transferred in plug-in.

Didn't Google News do that before? The news client speaks on his own after the news, and then initially exchanges views with the user/reader or collects opinions.

In the next stage, the portal operators should focus on interviews to fully communicate accumulated opinions within a short period of time.

In the final closing stage, readers/users in the first two stages will have some opinion-led figures (for example, some "tigers" in the China South tiger incident), which have a certain collision with the news parties, with a certain degree of consensus, how can we start to form a board chat and enter a BBS Community to naturally form offline communication or gathering, thus continuing the life cycle of news, it will become the source of future News and the most fundamental and core user group for the next news dissemination.

Second, organize the dialog mode.Zheng Zhi's new media discussion on ofblog is a good example.

Third, "hierarchical"Cao zenghui also said that here: the attention of reading may include two parts: the first is that the presentation of the aggregation page itself is layered: the first is the message source and the comment based on this, and there will be a sequence of different trust sources. Second, the derived sub-topics are also layered, which is very rare.

Zhang Zhongguo believesNo matter what media, we are only using one or two links in the middle to do things, but neither of them has formed a new form of Internet, or news that has not yet formed an Internet form.Therefore, you need to answer the above questions carefully. As a result, Google News's news client practices have a great impact on the grass root network, so they launched this channel: grassroots interview.

Why does Zhang Zhongguo think there are no real Internet news reports yet, and now it is just a flat news Internet. This is because 90% of the news actually comes from the flat media while the Internet media is very small.

So why did he say cnbeta better understand the Internet, because 50% of cnbeta news is not from flat media, but from richer sources of the Internet itself.

To sum up, it is:

First, for pure news portals, there is enough new news. In the new media field, possible information collection methods can be: webmasters of caogen, self-recommendation of cnbeta users and webmasters, Baidu news | Automatic Discovery of wangju;

Second: reader interaction. Possible organizational forms of new media: recommendations and collections, comments and replies, blog posts, and Forum discussions.

Third: the automatic association of news and news, news and topics, news and multimedia resources expands the news extension. Methods: automatic association of manual tags;Techmeme|Wangju.comMemetracker; historical News Association of Baidu news;Daylife|Wangju.comObject hotspot Association;

Fourth, chat rooms and sandlong online interviews.

On the operation layer:

1: a platform;

2: organization and self-organization;

3:AlgorithmAnd aggregation.

To be continued. See section 3.