NFC marketing case: NFC technology creates an interactive mobile phone advertisement media for Subway

Shunkosha, a Japanese printing and advertising company, recently launched a new product named strappy. It looks like a rectangular blue plastic box and is installed on the strap of the subway handle. Strappy has a built-in felica reader and NFC reader. When mobile phones (more than 70 million mobile phones compatible with near-field communication technology in Japan) are in contact with strappy, data interaction is generated. NFC, as a typical Near-Field Communication Technology, is widely known. felica is a non-contact smart card technology developed by Sony. It is mainly used in Japan, NTT DoCoMo, Japan's largest mobile communication operator, is a major service provider of felica and provides network support for it. The hardware part, that is, the mobile phone needs to assemble Sony's contactless IC chip technology. In this case, mobile phones become a convenient mobile tool that can act as electronic currency, credit card, Bill, and even house keys. As an advertising media platform, strappy receives the website, advertisement, coupon, video, or other marketing materials from advertisers when the mobile phone approaches strappy. Of course, the entire system requires a powerful underground Data Connection Service for support, and mobile signals cannot be interrupted at any time. However, this does not seem to be a problem in Japan, because Softbank, NTT DoCoMo, and KDDI have already laid antennas in the Tokyo Metro Tunnel to provide mobile phone and data services to passengers. Similar to the "NFC palm-hitting activity" of gap introduced by bukop.com yesterday, strappy relies on a very simple technology, but it predicts the future trend of the industry to a certain extent. Although the project is still in the experimental stage, it seems promising. With the popularization and improvement of NFC technology, merchants can use it to access a large number of audiences in the subway. In this case, the travel agency h. I. S. Tried this interesting technique for 15 days on the Ginza Line and the pill line. # China's NFC technology has also been used in advertising media, such as the Q card of weiluocheng and Focus Media. How can I change the Q card reading device to the subway handle?