Notes for website ad space layout

There are countless large and small numbers of websites on the Internet, and there are various profit methods. Using advertisements to make money is one of the most mainstream website profit methods, the webmaster obtains the ad code from the AD Alliance, loads the code to his website, and obtains the Commission by clicking or popping up the user. However, I found that the layout of advertising spaces on many websites has problems, not only affecting the user experience. In the long run, the ranking and bounce rate of websites will increase greatly, so that fewer and fewer Website Visitors will be. There are a lot of things to pay attention to in website advertisement layout. Next, let me analyze them for you.

　First, pop-up window Advertisement

Pop-up window advertisements are currently a common form of advertising. On average, you can earn 4-8 yuan for every 1000 pop-up requests. However, the pop-up window advertisement has a great impact on the user experience. In my own case, a window is automatically displayed when I came to a website to find a document, then click the page and two more pages will pop up. At that time, there was only one feeling that this website was not considered by users. For pop-up window advertisements, if you have only a few thousand IP addresses, you can set them to no pop-up window advertisements after a registered member logs in, in addition, the user is prompted in a conspicuous position, so that the user will understand the difficulties of the webmaster.

　Second: First screen Advertisement

Generally, the content we first see when a user opens a page is called the first screen. The most common first screen advertisement layout is to place advertisements under the navigation bar. Generally, these advertising spaces are the most expensive for the entire website, it is also the highest display rate. However, have webmasters considered that too many advertisements in this position will seriously affect the user experience, and some users will not drag down when opening the page. Once they see that they do not have anything to look, the page is closed. Therefore, we recommend that you reduce the number of advertisements on the first screen. It is best not to fill the whole screen too much.

　Third: the advertisement on the Content Page.

Many webmasters put ad spaces in multiple places on the Content Page to increase the number of website advertisements and make more money. This kind of behavior is actually far-fetched, what does your website rely on to make money? The content is the content. Now you insert your content into the advertisement, which greatly reduces the user experience. In the long term, the website will only go downhill. At the same time, the content page advertisement has a great impact on the bounce rate.

So we have discussed so many errors in preventing advertisements. How should we deploy advertising spaces as the best?

In fact, only a few basic principles can be followed for the layout of advertising spaces. First, the advertisement should be related to the website theme, and it must not affect the normal reading of the user. in the position of the first screen, put advertisements in the form of text as much as possible, which will not affect users' normal reading. For text and text advertisements, place them in the sidebar on the right. In this way, the user will also notice your advertisement while reading the content. It may make less money, however, you will find that the PV of the website is up, and the bounce rate of the website is lower.

The correct advertising space layout can greatly increase the PV of the website, so that the website can enter a better virtuous circle. Finally, I wish all webmasters a correct attitude towards the layout of the advertising space. Remember not to rush for immediate success. This article explains how to quickly develop the original http://www.laizenggao.com.