On "Baidu search engine Web quality white paper"

In the first half of this year, Baidu published the "Baidu Search engine Web page quality white paper", the official reasons for the release is "the launch of the Web quality white paper", the purpose is to open Baidu in the quality of the Web site to judge the standard, to provide reference to the webmaster, hope to have more, higher quality content, to meet the needs At the same time for the owners to bring traffic, to achieve a win. ”

almost certainly, users in the Web browsing, the most use of the site, the vast majority of search engines, such as Baidu, Sogou, and now almost impossible to use Google. Users pass their needs to search engines, which help users to search the entire Web page for information that users want to know, and to present web links to users. This allows the user to obtain the required information through the results determined by the search engine.

The key point here is how to feed the Web pages that are most relevant to the user's keywords, or the highest quality Web page feedback to the user. Here, it involves the quality of the Web page.

The white Paper defines "Web quality": The Quality of Web pages is a measure of the ability of a Web page to meet the needs of users, and is an important basis for the search engine to determine the sorting results. In the content of Web resources and user needs, based on the relevance of the content is complete, whether the page is beautiful, the user is friendly, the source is authoritative professional factors, together determine the quality of the page.

Baidu's search engine to achieve the function is the user input keywords most relevant to the page the highest quality Web page feedback to the user. To this end, Baidu Search comprehensive user on the actual feelings of different Web pages, developed a set of standards to judge the quality of the Web page, based on this standard, Baidu search collection, sorting, display environment adjustment, to high-quality web pages more collection, display opportunities, while on some impact on user experience, Cheat search engines for bad, low-quality pages to suppress.

The dimensions that measure the quality of Web pages are described in detail in the white paper.

Baidu search engine in the measurement of Web quality , based on three dimensions of features, respectively, is the content quality, browsing experience, accessibility.

The first is the content quality, its focus on the main content of the good or bad, and whether the main content can make users satisfied. In addition, in terms of content quality, there are many sub-dimensions, such as content integrity, information authenticity and security.

Then there is the browsing experience, which gives the concept of "acquisition cost for the main content of a Web page" in the white Paper on the browsing experience. The cost of user access to the main content of a Web page is inversely proportional to the browsing experience. In the face of similar content quality of the Web page, browsing experience is easier to get a higher ranking. The browsing experience is mainly on the page content layout and the advertisement influence.

Finally, accessibility. Baidu search engine hope to provide users with the ability to get all the information directly to the page results. Therefore, when the accessibility of a Web page is poor, the search engine will adjust the probability of its presentation as appropriate. Baidu search engine from the normal open, restricted, effective three aspects of judging the accessibility of the Web page.

In addition, in the white Paper mentioned in the Internet page resource status, this is said in the article:

in order to ensure the quality of search and improve user satisfaction, Baidu search engine will conduct a weekly web quality sampling assessment. However, from the assessment data for the past year, we found that the absolute number of high-quality web pages is very small, and almost no growth, the proportion of ordinary Web pages is declining, corresponding, the ratio of poor quality pages has risen significantly. Up to 5 months, statistics show that Baidu Web search found in the vast amount of web pages, high-quality pages accounted for only 7.4%, poor quality pages up to 21 %, the rest of the normal page is 71.6%.

from the above data we should think from two aspects:

1, the overall web page quality of the Internet is very poor, for the entire Internet industry, in the integration of Web resources and improve the quality of the office is a long way to go.

2, for practitioners engaged in the internet, or entrepreneurs, this data behind is a huge business opportunities and potential. The web site to improve the quality of the page, focus on content, optimize the user experience, improve the speed of website access, through these methods, Baidu search on the page will rise, and these bring not only the increase in advertising revenue, but also the visibility of the site. These impacts are crucial for Internet users and entrepreneurs. Of course, the use of commercial transactions to achieve the search engine users to show priority is also completely feasible, but that is local tyrants behavior, for many small sites are still very stressful.

in the above, it is mentioned that the page rank is promoted by the commercial sale and purchase transaction, and the page rank is improved by the solid improvement of the webpage quality. The personal view is that a Web site with high quality is a prerequisite. When we have a good idea in the industry, It's important to translate that into a high-quality business site, with a focus on content richness, a focus on the browsing experience (well-organized, flattened information levels), These are the foundation of a good website by improving server performance and improving website access.

Finally, attach Baidu search engine to webmaster suggestions:

1. the main consideration when designing a webpage is the user, not the search engine;

2, always put the user experience in the first place;

3, according to user needs to produce content;

4, more consider how to make their own website has unique value;

5, will focus on the long-term, excessive advertising does more harm than benefit;

6, timely deletion of low-quality content;

7, do not attempt to deceive users and search engines in any way.

A picture of a website that you think is very good (fast course net):

PS. the time of the Internet is very short, that is, since the University of more than three years of time, the understanding of the Internet is relatively superficial, here is just a start.