On the mid-autumn festival train, I saw a perfect marketing case.

Mid-Autumn Festival, because I was close to home, so I took the train home. On this train, I was able to see a perfect marketing case. Many of us have learned marketing theory from their books and training courses. Unfortunately, few of us can really learn the essence. However

 

Mid-Autumn Festival, because I was close to home, so I took the train home. On this train, I was able to see a perfect marketing case. Many of us have learned marketing theory from their books and training courses. Unfortunately, few of us can really learn the essence. However, as long as we can observe our daily lives, we can become a marketing guru without learning those marketing theories.

Marketing of deer skin towel on train

First of all, I would like to introduce you to the background. This train has a total of 18 trains, each of which has a total of one hundred and fifteen seats, and the passengers standing in the train are added, let's say it only has 150 people. There are a total of 2700 people in this car. It is important to note that, in the Mid-Autumn Festival, 2700 people are gathered on the train, which is also a potential customer search for marketing. It is also the beginning of marketing. we first gather people from a camp and then interpret the marketing of the camp.

Secondly, the item for this marketing campaign is Lupi towel, and this item has a level of choice. if he is marketing his brain platinum in the car, who cares about him? he chose this kind of household necessities, it is also required by everyone. If you want to sell alcohol and cosmetics, it will certainly fail. Therefore, the selection of Luhan towel is very correct.

Finally, we designed a series of experiments based on the features of our products, so that you can see this effect with your own eyes. The salesman first told everyone that the Luhan towel has a strong ability to absorb water and lock water, and then the decontamination capability is more than one hundred times that of household cloths. After washing your hair, you can immediately wipe the skin towel. Then the salesman took out a picture of the diving athletes of the Australian games in. of course, this towel is included in the picture. This is a towel for diving athletes. It is also unique. This improves everyone's trust.

Then, put the water in six Huai water in a basin, put a Luhan towel in, and then flip the basin over. what do you guess? The water did not flow out, and it was completely absorbed by the towel. this experiment fully attracted everyone's eyes. This is beyond our imagination? We have never seen this happen before. this experiment also proves that this Luhan towel is capable of absorbing water and locking water.

Then I used this Luhan towel to clean the train aisle and sprinkled soy sauce and other dirt on the towel. When no cleaner is used, two cleaners are cleaned in the water. This experiment once again attracted the attention of all of us. The final result. As you guessed, we sold more than 10 items at a price of 35 yuan. I specifically checked the quantity. I am a person who loves to observe my real life.

The deal for this carriage is calculated based on 15 items. That is, 15*35*18 = 9450 yuan. Some people may not be able to see the money. from the perspective of marketing alone, this marketing is definitely a classic case. It is even more classic than the case of teaching books. Why? This case is feasible. The book can be produced for decades. What I want to tell you here is that as long as we observe our life carefully, life will become our best teacher, more useful than schools, textbooks, and training classes. So, let's start with actual observation.

Conclusion:

The characteristics of trains are used to gather some people. Select the products all these people will use, and then design a series of experiments based on the characteristics of the product, use these experiments to interpret these features, to attract people's attention, and promote the purpose of conversion, what a smooth marketing case! I hope you can get some inspiration.