Pitfalls that traditional enterprises may encounter when building their own apps

More and more traditional enterprises in order to comply with the trend of the Times, have launched their own mobile application products. But there are many traditional enterprises in the application of the time often due to the constraints of thinking and caught up in some misunderstanding. Today Apicloud to cite several enterprises in the planning of mobile application products or the implementation of the process of common mistakes, hoping to let enterprises in the construction of mobile products, less go some detours.

Myth One: the continuation of industrial thinking

Domestic traditional enterprises have less than more than 10 years, more than dozens of or even hundreds of years of history. Each of these companies has a unique understanding of the industry and a set of behavioral thinking guidelines, although it can make enterprises invincible, but also easily lead to the continuation of rigid thinking. Companies may have the illusion that by leveraging their brand appeal and connections in the industry, together with the hype, they can quickly roll out products to win word of mouth, which is often the result of typical industrial thinking. What is not equal to what the customer wants, stand in different angles to give the decision to the user is the product in the right direction of the first step.

Misunderstanding two: Product positioning is not clear

Because of the existence of misunderstanding, often the next problem is in the planning of the product positioning is not clear, specific performance in excessive redundancy. We do not apply the Internet methodology, always the pursuit of the ultimate and user experience like the Bible on the mouth. But a principle that can not be ignored is that the majority of the market is currently recognized mobile products, is a solution of no more than 3 issues (hundreds of millions of users are often from the resolution of 1 issues). Focus on creating accurate positioning.

Misunderstanding three: Functional chatty

Don't start thinking about how to build a chatty platform-level product. In the product internal planning meeting, the various road personnel brainstorming, the market popular products / functions directly applied, and make the product more and more, is a terrible misunderstanding, but also a dead cycle.

There is no best, only the most suitable. For example, in the Instant Messaging / social applications, in addition to the basic IM function also derived from such as burning, anonymous friends circle, VoIP and notification bar greeting and other products, that means the enterprise's products if also aimed at the same field, it will include all the above features? This idea of the design of the product will be lost focus, quickly forgotten, because there are too many alternatives and today's users are smart enough to basically have no loyalty.

Myth Four: The absolute authority of the leader

Traditional enterprises in the mobile Internet layout, most will set up a corresponding independent business unit to show determination. Even so, it is often weighed against the interests of the various departments, because behind the appearance, or to return to the ground to serve the existing business. Then the problem comes, the face of countless " demand Departments " request, each can not afford to offend, the first to achieve who the implementation of WHO, the product itself has what impact, will let people entangled in this expend too much energy. In order to avoid this situation, it is often necessary for the high-level to support the project team or the new Department (responsible person) more independent internal environment, to avoid excessively inclined and pleasing. Products represent the user, not the interests of a group of people.

Myth Five: an endless review

The review is not wrong, but the excessive rules will also cause undue delay, in the only fast-breaking internet era missed the bus. The benchmarks of the review may be appropriately adjusted to focus on whether there is a conflict with the existing business or product, or if there is a situation that has not been taken into account, whether the sensitive content includes the law, or whether it will result in the location of the industry ecosystem. The wrong thing to do is to bite the point of a function. Often there is a situation where, at the review meeting, there is a dispute over the existence of a function on both sides or parties, who cannot persuade anyone. Because the company personnel position represents the interest, itself is far away from the audience user, no one can speak on behalf of the user. It would be better to have a A/ b Test with data at this time.

Myth VI: Information over-display

"User Experience "," shortening the path "," user behavior " are now being consumed by the transition, and their significance seems to provide theoretical support for all designs with personal emotional factors. The result is often that elements are emphasized and improved on the interface, and the result is that all priority levels are raised = no priority. The display of information in a brain, from the user experience point of view, is actually into a misunderstanding. The user is not to refuse to click, but to reject the meaningless click, specifically reflected in every click after no gain, so the number of clicks is not the key, but should consider the progressive design behavior.

The above summary of the six points of misunderstanding, also did not consider complete. As a huge machine traveling in the sea, the operation of every part of the enterprise will cause a very sharp chain reaction, so-called to solve or avoid, in fact, it becomes quite difficult. Even so, if there is a clearer, clear ideas, it must be helpful. Apicloud Custom platform helps businesses develop appsquickly and cost-effective.

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Pitfalls that traditional enterprises may encounter when building their own apps