Creating good products requires a conceptual framework for more general needs. If the product manager just put some ideas, processes, prototypes, concepts to stir, it is not to appear that our work is very simple, even some low? In fact, this is the initial/final impression that most product managers give to the team. Remember the words in the book IA: Good research is to ask the right question, choosing the right question needs to build a conceptual architecture for the broader environment. This sentence may be interpreted in a different way:creating good products requires a conceptual framework for more general needs. If irrelevant factors are omitted temporarily, any product can be abstracted into three dimensions: context, content, user; This is all part of the product process. The following is a three-dimensional product framework I try to summarize the methodology, share to everyone.First Dimension: Context (context)A high-frequency word from the product manager-the scene, and I prefer to call it-context. Ignoring the objective situation is as embarrassing as ignoring the user. The reality of the situation refers to-business objectives, capital, political environment, culture, technology, human resources ... All products are required, and the product concept process and product details are mapped to the product context.Second Dimension: Contents (content)Some people will ask, what is the content? Content is something on the product, this product may be web/app and so on all products related things, even include the future of things. Whether the tool or content-based products, must carry a certain user demand, and specific products must be given to the user Service or value content. How do you express your content? This is in itself a requirement for information architecture. Content type, content object, content structure, content data amount, content period macro determines the product shape and frame structure. I know that content is the core barrier of the product, has the future value.Third Dimension: User (Consumer)Users are the direct, indirect user of products, no matter how the Product manager planning, how to design, the user is the final product designer. If you ignore the user's feelings, the design of the product to confuse users, the ultimate cost is very expensive, also very embarrassing. In addition to the need to accurately grasp the product context, value of content, attention to the visual level of expression, user use of psychological changes, focus on user experience. Also needs to understand the target user, observes the user behavior, provides the better user to reach the content the function way, understands the user's thought, the Understanding user psychology change, the excavation user's value demand. Above, to provide you with a conceptual product framework for reference, to explore more product possibilities.sentiment:Product managers work increasingly rational, the delicate, gentle also appears more valuable and valuable. Products can be sexy, sentimental, but the idea of the thinking process of the product is clearly indispensable to the objective. Without the strength to think, the lack of strong arguments, but the imposition of conceptual products is dangerous! Source: Network
Product newcomers must know the framework of 3C methodology
