Re-plate Millet Meizu war, 1499 red rice is false, millet 4 price is true

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Millet Meizu War a little rest. But I am convinced that this is only the calm before the storm. The National day before re-disk to see the entire domestic mobile phone history of the war, can sniff out a lot of clues.

Clue one: 1799 hit millet Life gate

In accordance with the millet style, non-integrated company no matter how to attack millet, millet also disdain response. As soon as the response is linked with an attacker, it is disguised as an advertisement for an attacker.

But this time millet but uncharacteristically, this never in any channel mention Meizu, September 1X Day but inexplicable attack. When there is no evidence that 1799 is the Meizu Navy, the first warning--------------------------harmonizing. It can be seen that the trader is familiar with this set, and has been planning ahead.

The reason is simple, as a consumer electronics company, all market behavior should be for product sales services.

Starting from the 9.2 conference, all MX4 's promotional strategies and pricing strategies were directed at Xiaomi. Whether it is the press conference on the Groove Stainless steel, or spit groove rice 4 first on the 3G after 4G, I believe this is at most caused by small-scale war of words. But large-scale public tear force, this must be 1799 price shake the whole millet price system.

Meizu's gap with Xiaomi has been significantly reduced in the Baidu index

Can be seen from the Baidu Index, since the release of MX4, Meizu Baidu index rose quickly. and the numbers before 9.2 days are two. With the product parameters of the force, Meizu MX4 's attention in this period of time is not strange to the Millet 4.

You are millet, you will worry too.

Clue Two: 1499 Red Rice flagship is to attract the sight of * * *

In this battle, Xiaomi's only response to the product dimension is that Li Vanchang Weibo said it could launch a 1499 red-Rice flagship edition.

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Li Vanchang Weibo

But the author confirmed the MTK related people, MTK said the second half of this year did not cooperate with Xiaomi plan.

And just, in less than 2 hours after the release of the microblog, began to have a press release, hanging on the Meizu MX4 keyword. The title is mostly: Xiaomi will launch 1499 red meters, front return MX4.

Do not say that the development cycle of the smart phone at least six months, if the introduction of 1499 red rice, still in the sale of millet 3 How to do? If the configuration, work can overwhelm MX4, then millet 4 what to do?

Reasoning, the only explanation is to be familiar with the release of Millet released by the media. One to make news stickers on the Meizu heat, and the hint that Meizu MX4 only with the red rice to do the comparison, Sunline is in the public relations war on the opportunity to rob, do not talk about products, re-talk about the price.

In fact, the Li Vanchang to speak also from the side to support the micro-blog more strong marketing means. If it is CEO lei June, or the product owner Zhou, perhaps better persuasive.

In addition, the top of any mobile phone company will rarely directly disclose the new price, even the range is not easily depicted. So mention 1499, behind in addition to the * * *, more is to put everyone's attention back to the price, suggesting Meizu 1799 price is not so power.

Clue Three: Xiaomi 4 price Reduction 1799 is true

After the battle with Meizu, Lei June began to mention capacity in Weibo. And promised to open the purchase.

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By contrast, the price of the 4-3G edition of the offline meter has been lower. Has fallen from $2400 to $2100. There is little room for roasted seeds and nuts. MX4, however, went higher from the post. 1799 of the official price, in Huaqiang North can be fried to about 2200.

What will happen to you when the scarce commodities are no longer scarce?

Artificial manufacturing is scarce.

What if the Xiaomi 4 3G version is no longer competitive from a product perspective?

From the price to cut prices. Then grab back the cost-effective this originally belongs to Millet label. Moreover, if the price is large enough, even if the 3G version of the Millet 4 16G shipments enough, can still create a scarcity. Not to mention that the 3G version of the meter 4 is not open supply, but now slightly relieved.

This also took care of the interests of the speculators. The flow of Xiaomi's popularity, and the focus on this price reduction, continues to be squeezed down to the line. Also, please note that this is only the 3G version. The 4G version of the M 4 price system is still stable at 1999.

I believe this is not speculation, but a match millet means, volume of a strategic choice.

In this way, the price can be directly against the Meizu, but also to ensure that the 1999 price line does not move. When the MX4 capacity Rose, Xiaomi 4 3G version suddenly reduced prices. This attack on Meizu can be said to be blow.

We wait and see.

Re-plate Millet Meizu war, 1499 red rice is false, millet 4 price is true