Schmidt: Google's failure to get involved in social media early

Eric Schmidt, Google's executive chairman, said in an interview in India that Google's failure to join the wave of social media revolutions earlier was the biggest mistake it made when it was CEO.

Google executive Chairman Eric Schmidt (photo from TechWeb)

Mr Schmidt said he was proud of what Google had achieved over the past 10 years, and said that "I am not quick enough to realize that the social media revolution has failed to make Google's early foray into this area my biggest mistake and I personally need to be responsible for it".

As for the current development of Google +, Mr Schmidt says Google is already well on the market. Companies such as Facebook are leading the way, as Google has not been able to develop social media markets in time. However, Google + is now fully competitive. "Google + connects the friends you interact with," Schmidt said. In our search sequencing, this is an important signal for the future, and Google's involvement in all Internet technologies is very important.

At present, the Internet "four big giants", Google, Facebook, Amazon and Apple are facing competition. Apple is now threatened by Android, Amazon has a lot of rivals in the electricity business, Google needs to deal with Microsoft's challenges, and Facebook needs to compete with Google +.

"For every company, the key is continuous innovation, which is the speed with which the actual end-user problem is addressed," Mr Schmidt said. In the past, the industry was largely driven by Microsoft's dominance of the PC hardware maker, but the model has now been completely broken. ”