Select, place, do, and tune! Key word optimization

What are the requirements for Enterprise website optimization? It is the ranking of websites and the conversion rate of websites. Someone in SEO once said that there is no keyword that cannot be done, but it is just a matter of time. What we need to know is that enterprise websites do not have much time to keep you steady.

What are the requirements for Enterprise website optimization? It is the ranking of websites and the conversion rate of websites. Someone in SEO once said that there is no keyword that cannot be done, but it is just a matter of time. What we need to know is that enterprise websites do not have much time for you to continue steadily. they pay attention to efficiency and profit; otherwise, you will leave the house in a dark manner.

How can we optimize keywords as quickly as possible? In fact, I have mentioned this before, and today, it is nothing more than focusing on the latest search engine rules. When optimizing a website, you must pay attention to the following four words: Select, place, do, and tune. if you do these four words well, the popular keywords will soon be listed.

First, select and Select keyword positioning.

When optimizing keywords for a website, you cannot blindly select a few words from other competitors, or simply select the most popular keyword index. First, we need to understand the "quality" of the website. it is difficult for the new site to carry out popular keywords. what we need to do in the early stage is to lead the site, rather than taking the lead directly. To locate the enterprise's market and user groups, select relatively easy keywords for optimization, and then use the unpopular words here to accumulate audience and traffic for the website, and then launch the main website keywords, the order here must be understood.

Second, place, keyword placement.

The keyword method is already an old topic. the main position in the station, such as the title, must be placed. the "weight" here is relatively large, when a search engine performs a search, the keyword matching degree of the title is usually high. In what we call the META tag location, these locations do not seem to have previously been unable to directly affect keyword ranking, because there is a relative location in the search engine database, the reason why we need to pay attention to this position is to make the content match the title more, so as to add points to the webpage.

Third, do a good job of keyword placement.

The title of the keyword serving position should be done, the content should be done, the page should be done, the external link should be done, and the image should also be done. of course, the density problem is also paid attention to here, but because the rules of different industries are different, after several years of optimization experience, I found that as long as it is a natural keyword, even if it is larger than the official data, it does not have a big impact. Place keywords wherever possible, so that spider can better understand the website status. When selecting keywords for the out-of-site link as the anchor text link, the content in the site is not only required, but also the aspects mentioned previously should be appropriately integrated.

Fourth, adjust and rationally adjust the layout keywords.

We all know that frequent changes to websites are not conducive to website optimization. the adjustment mentioned here is not a revision, but a keyword adjustment. When some keywords and their content cannot bring popularity and natural traffic to the website, we need to adjust the keyword appropriately, or change it into a long tail word or directly become a hidden keyword, increase the vocabulary required by the current user to make up for it. Of course, the adjustment is not just a keyword, including the content for improving the keyword ranking. when it can no longer serve the website, it is necessary to make the "first-level" choice for content that can bring benefits to the website. If there is no infinite loop, let the website activity at the same time, give the search engine an answer that you pay more attention to the user's needs, you can better perfect the website keyword ranking.

Through the adjustment of the four steps, some popular keywords may not be able to directly achieve a better position, but it is more than enough to optimize the unpopular words in those industries.

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