SEO details experience and skills sharing on-site updates

What is the most important thing about SEO? I personally think there are three important points: Thinking, details, and persistence. It is not easy to talk about the problem of thinking. it is useless to talk about persistence. I will share with you some detailed experience and skills when I am doing SEO,

What is the most important thing about SEO? I personally think there are three important points: Thinking, details, and persistence. It is not easy to talk about the problem of thinking. it is useless to talk about persistence. I will share with you some detailed experience and skills when I am doing SEO, in this article, I will talk about updates on the site.

Title and description

I rarely want to talk about titles, either using long tail keywords as titles, or thinking about titles with new ideas that give users the desire to click. Another point is that important keywords should be placed at the beginning as much as possible.

The description may not be very important to many enterprise webmasters. In general, most websites describe the number of words before calling the article, and even more do not write the description. Now, the search engine is no longer affected by keyword tags and description tags. The keyword tag can be ignored, but the description tag can still be ignored, because the description has a great effect on attracting users to click.

I suggest you add a description manually in each article. Let the person in charge of the website fill out an extra box without any fees. The advantage of manually adding a description is that it is more controllable. Because the search engine does not necessarily call the content in the description tag. if the search engine finds that the content in your discretion tag is not "consistent" with the search keyword, it automatically retrieves the content on the page that it considers to be more relevant as a "description" and displays it in the search results. Its automatic retrieval is obviously too controllable. It is better to edit the descriptive content that is highly relevant and attractive to users. The description mainly serves to attract users to click. The purpose and purpose of the description is to enable users to generate a desire to click. So how to add a description?

1. when using long tail words to write articles, we recommend that you add a fully matched long tail word in the description. In this way, when users use this long tail word to search, the search results will be "red", which is very helpful for attracting users to click. It is enough to add a complete match. if you add more matches, it will negatively affect the description.

2. how to make the description more attractive may require everyone to show their skills. For example, you can intentionally set up suspense in the description to attract users' interest and attract them to click ...... You can also make full use of the creative descriptions.

3. note: do not include typos, language errors, or non-smooth characters in the description; do not use keywords as descriptions; maintain the correlation between the description and long-tail words, otherwise, your description will be wasted because it will automatically retrieve other content. the number of words is about 70.

Intra-site article image optimization

As Baidu's search results show a combination of text and text, I believe many of my friends have begun to pay attention to the optimization of website images. I will not talk about it in this article, if you are interested, refer to my previous article 《Website Image Optimization: you will only "ALT""?.

I don't know what to write when I update articles every day. what should I do?

Now Baidu is paying more and more attention to the originality of website content. in the past, we could just get a pseudo-original, or even copy it directly. I am afraid it is time to emphasize the originality or even value of the website content. Some friends may feel that there are so many things to write and write every day. they can write or write these things every day. I don't know what to write.

It is undeniable that writing station articles is boring. But you can consider it from another angle. If you don't want to write it on your own and handle it casually, will they be willing to read it? Is your website content valuable to them? I think updates on the site should be written more with long-tail words that users may search for. What information do users want to know, you can provide the customer with such information and help carefully, sincerely and objectively. You have helped users to their information needs and gained their recognition and trust, so you are not far from the order.

So how can I make myself feel that there is something to write, instead of getting rid of every day, just routine updates to the station articles?

1. continuous mining of long tail keywords and mining of a large number of long tail keywords will bring you a lot of inspiration. when you mine enough long tail words, you will find that, you can write too many things, and you can even finish writing. I don't have to worry about nothing to write every day. for example, I optimize the website of a network company. it is about website construction and website optimization. By mining long-tail words, I found that I had to write many things. I still don't understand some of the content, so I won't write it? So what I will mention below is to learn more and familiarize myself with our products and services.

2. thoroughly and extensively learn your own products and services. In any case, you will eventually write articles around the products and services of your website. it is inevitable that you have a deep understanding of the products and services of your website, when you get to know more deeply, you can easily write articles and write more content. for example, I still have a lot of knowledge about website creation, I need to learn. I don't know what users want to know. what can I do if I don't learn it. Similarly, through continuous learning, you can write more things.

3. analyze what the websites of competitors and peers update. You can observe more articles updated by your peers and competitors. can you fully learn from their ideas and ideas? I believe that while you are watching, you will also have more inspiration of your own. Write an article is output, read an article is input, and input more, the more output you have.

4. you can describe some of the knowledge points in a simplified article in a more scattered manner. each article only talks about one or two points, and the user experience of this streamlined article is also better, accurate, short, and refined are the current trend. few customers are interested in reading your "Long Story". they may feel afraid to read it for so long. In this way, you can streamline the article, not only with less effort, but also more than one article.

Many similar long-tail words, how to avoid repetition

First of all, you do not need to do many similar long-tail words. many times, if one keyword is ranked, other keywords will also be ranked. for example, which of the following is a good ranking of Suzhou web design company, so sometimes Suzhou website production companies have a good ranking. You can make some of the most important long tail words into high-quality pages. Make more internal and external links to drive more correlated long tail words to better rank, so you do not need to do every long tail word, instead, you need to make some high-quality pages. However, you need to make statistics and analysis on the ranking of these long-tail words. after the analysis, you do not have a ranking.

How to avoid repeated content? My method is to transfer theme. for example, when I write articles for a long tail word for a company that is using a website in Suzhou, I may have written many articles such as which is a good network company in Suzhou, if we are all discussing this issue and writing too many words will inevitably be repeated, I will write around long tail words in the first half of the article. However, I can add some content in the second part, such as "website construction tips" and "website stories for our company. This not only effectively avoids the repetition of the article, but also helps the user experience.

Enterprise site update per day

The number of article updates on this site is actually planned by you. if you have enough resources and have more edits, you can update more. I personally think that two or three original articles a day are sufficient for small and medium-sized enterprise websites. However, if the website size is large and there are many categories of columns, each column may need to be updated in a timely manner, and there will naturally be more updates. In addition, the stability of updates is more important. Stick to it!

Conclusion:SEO is hard to learn and stick to. In fact, sometimes it is useless to tell us the method of success, and it is not difficult to find the method of success. what is really difficult is that we can stick to it? Cheer for all SEO practitioners! Stick to it!

Source: Suzhou makes website company Tian Ma network http://www.tmwebqp.com/website/163.html reprinted to indicate.