We need to understand the internal chain, external chain, and anti-chain. then, we need to understand the settings and optimization methods of each link, and then pay attention to the issues. Let's take a look at the internal chain. Internal link: it refers to the links between content pages under the same website domain name (the content of your website is linked to the internal pages of your website, also known as intra-site links ). Reasonable empty links in the website can increase the search engine's indexing and website weight.
We need to understand the internal chain, external chain, and anti-chain. then, we need to understand the settings and optimization methods of each link, and then pay attention to the issues. Let's take a look at the internal chain.
Internal chain
Internal link: it refers to the links between content pages under the same website domain name (the content of your website is linked to the internal pages of your website, also known as intra-site links ). Reasonable empty links in the website can increase the search engine's indexing and website weight. Internal links are also important to external links. The internal chain is very important. why is there a link for the emperor because of its importance. The reasonable structure of the internal chain, clear and closely related, will give a good impression to the search engine, so you also like to stay on your website for a longer time, it is quite good for your website to include. We know that spider crawling is based on links in the website to enter the page, so the proper link between the inner links helps the spider crawling and crawling back and forth. But the crawling of the internal pages requires good internal links. if you do not pay attention to the formation of a dead chain, the spider will not be able to crawl, so it will not be well indexed.
A good internal link policy can promote the ranking of websites. In front of a search engine, a link represents a vote. External links represent mutual voting between websites, while internal links represent mutual voting between pages on the website. A large number of moderate internal links are used to support a specific page. this helps the content page topic to be concentrated and enables search engines to identify which pages are important to your website, and then promote the ranking of the page. Therefore, during the search engine optimization process, websites that participate in the ranking competition for key keywords generally adopt internal links that focus on the key keywords, so that the core keywords in this topic have a better ranking advantage in the search engine. From this point, we can see that if you want to push a website's internal pages, you must master the internal link knowledge. The internal chain learning needs to be understood in practical use. One note is that the website is optimized first on the homepage and then on the inner page. Because the main weight of a website is allocated from the home page. We recommend that you increase the homepage weight first and then optimize the internal pages accordingly.
? If we worry that the website structure is not very good and is not conducive to spider crawling, we can use the following methods to make the spider crawling the inner chain. There are several internal chain optimization techniques:
- Create a website map. The definition of a website map is to put all the links in your website together on a single page. It allows the spider to crawl and crawl one by one, which is very helpful for indexing. At the same time, submit the website map to the search engine, and put the link of the website map on the top of the home page, this makes it easier for the search engine to capture pages (if you want to make the web page beautiful, you can also put it at the bottom ).
- For breadcrumb navigation, there are no more than 6 first-level columns, which are more suitable than three levels. Generally, there should be no more than six first-level columns on an enterprise website, and below-level columns are more suitable, in this way, you can browse the content page at most three clicks. DedeCMS's friendliness and user friendliness for search engines deserve to be promoted and applied. Too many columns or too many column levels bring inconvenience to viewers, which is contrary to the principles of website design. The standard settings of bread navigation are not only good for search engines, in addition, user experience is also quite required. Therefore, pay attention to setting the website structure.
- Use less FLASH or images for navigation, and try to use text format for website navigation. I think this is very clear to everyone. If you use images or js drop-down menus that are too attractive, the search engine will not be friendly, and it will not be convenient to transmit weights for intra-site links, or even the search engine will not be able to identify this link, therefore, it is ideal to create a text format. (of course, this is not to say that it is forbidden. It can also be used for websites, but should be used as little as possible. For the moment, the spider cannot identify the content in FLASH and images ).
- The link anchor text is also crucial for intra-site links. it is equivalent to the same support for the keyword you vote for another page, but the anchor text must be content-related, in addition, content-related articles are also directed by the corresponding anchor link.
- The whole site PR transmission and flow, as long as there is a good overall structure of the website, the whole site PR transmission should be very uniform, the highest on the home page, column pages, content pages again. However, we should note that some pages are not important, such as contacting us. nofollow can be used for these pages. otherwise, PR transmission will be apportioned, the product page should assign more weights.
Note the following points:
- Respect the user experience, pay attention to the relevance of links, and avoid too many internal links. Links with high relevance can help increase search engine indexing, improve user experience, increase user stickiness, and thus increase site views. If a keyword SEO appears for 50 times in an article, you cannot add internal links every time, right? This will only make readers dislike it. The same keyword in the text appears many times. you only need to make one or three links.
- The internal link must ensure the uniqueness of the URL. In particular, only one link can be retained if the dynamic website has been statically processed. The link to a specific page can only have one link, and there are no more links. it is easy for the search engine to identify the correct link page and classify it as a duplicate page, therefore, no weight can be obtained.
- For internal links, be sure to place dead links and broken links. The speed of internal links is also an important parameter for measuring website reliability. a good space or a good server is very important.
- The number of internal links on each page must be controlled. If the number of internal links on the page exceeds the limit, the search engine may ignore the page or ignore the target page pointed to by the link that exceeds the limit. Generally, the number of internal links on a page must be less than 100. (It should be noted that it is best to add no more than two anchor text links to the link in the article)
External link
External links are links that are imported from other websites to their own websites. Importing links is a very important process for website optimization. The quality of the imported link directly determines the weight of our website in the search engine.
- The hyperlink, that is, click the link to jump to the link to the page. The role of this external chain: transmits weights to guide the spider crawling.
- The link anchor text is a text hyperlink that adds a hyperlink to the text. The link anchor text is the most effective form of external links for website seo, and is a major factor in improving the ranking of keywords from the chain to the website.
- A plain text link is a link without a hyperlink. It may sound awkward, but I know everything you know. Because such a link does not have a hyperlink, you cannot directly click it to reach the page to which it points. even in terms of user experience, it is not as good as hyperlink and link anchor text. Of course, it cannot be ruled out that some users will enter this page by copying and pasting. The most critical question is whether such a link is useful to seo even if it is indexed? We don't know, but who can be sure it's really useless?
- Image link: Adds a link to the image. when you click the image, it is automatically transferred to the link address. SEO optimization: The overall idea of external chain construction This article describes SEO from a macro perspective.
? Several methods to add external links:
- Using blogs to increase anti-chain, which is a commonly used method for website optimization to add reverse connections. it can be used for large domestic blogs (such as Sina, Sohu, Netease, and hexun) to add reverse connections. First, you must apply for a blog, add information in the blog, and add the website connection. However, this method has a disadvantage: time consumption and heavy workload. However, the connection provided by blogs is relatively stable.
- It is a common method to increase external links for website optimization by exchanging links with other sites and other sites to increase the external links for website optimization. But what's important is the network connection, which means you can find some friends who are website members and ask them to take the website and send a single connection to friends who have poor quality or new websites, this is a better method for reverse connections.
- Using the forum to add external links, as we all know, many forums have signatures. adding signatures to external links with high weights can be quickly indexed by search engines, but the results will be immediate, here, we can make an external link for website optimization. However, there are many SEO personnel who say this method has reduced its role. it is worth noting that it must be of high quality. There are also some platforms such as Baidu Encyclopedia, Baidu know, Tianya Q & A, Baidu Post Bar, and Baidu souzang.
There are a few points of attention for the external link. the content is related. The text near the text before and after the anchor text, that is, the anchor text should be as harmonious as possible with the content. The external chain is original, and the external chain needs to be published on a high-weight website for fast indexing. The main role of the external link is two. The first is the URL link leading to the Spider (the new site sending the external link must first lead to the spider), and the second is the anchor text link, you can use the anchor text link to increase the keyword ranking. In addition, you must pay attention to the extensiveness. that is to say, sending an external link to each of the one hundred forums is much better than sending one hundred external links to one forum. The two most important factors for keyword ranking to rise are extensiveness and relevance.
Anti-chain
Anti-link is assumed that there are two pages A and B, and B pages point to A page through A link, then B is A anti-link of. A website's anti-link includes not only links to other pages of the website, but also links to anti-links> links. Anti-link is different from friendship link. it is a text link to your website or a link with ALT text in an image or another link that can be searched by the existing search technology, if you use JS anti-chain, it may be invalid because the search engine cannot fully identify it at present. Anti-chain can be understood as this. if your external chain is indexed by Baidu, it can be said that it is a anti-chain. In this case, it seems that the extensiveness of the external chain is above. For the latest modification to Baidu's external chain algorithm, you can refer to Baidu to rewrite SEO.
The above is basically the content of the website that includes the internal chain, external chain, and anti-chain. only in practical use can we know its effect. Therefore, we recommend that you use this sentence in the actual optimization process.
This article is available at http://www.nowamagic.net/librarys/veda/detail/1060.
