Seo series: high-quality release of external links

Whether it's Google search engine or Baidu search engine in China, this year's external links are hitting a huge volume, reflecting their adjustment to ranking algorithms, what should SEOer do for external links when it adjusts the search engine algorithm?

Whether it's Google search engine or Baidu search engine in China, this year's external links are hitting a huge volume, reflecting their adjustment to ranking algorithms, then, SEOer can exert its value only when it adjusts search engine algorithms. The topic of extreme marketing is discussed below:

1. a wide range of linked platforms

Baidu's index for determining links is the nature of links. The so-called nature means that all links pointing to websites are sincerely recommended by users, during the link publishing process, we need to simulate user behavior for Link construction.

Users browsed on our website have different activity circles. Therefore, when users share links, they will be reflected in the diversity of import platforms pointing to our website, rather than fixed on several websites, for the construction of links, we need to collect a large number of related platforms (about 50 platforms on the Enterprise site) in the first step of external links ), here we will briefly discuss the collection platform method: first, using advanced search instructions; second, using Baidu webmaster's external chain analysis tools to analyze competitor links; third, we usually develop good habits and find that high-quality platforms are collecting seo Resources.

2. extensive URLs

Think about it. do users who enter the website browsing have the same requirements? Obviously, different URLs are generated during user sharing. External links point to multiple pages (home pages, topics, and internal pages, it requires our SEO personnel to release a link instead of sending only one external page chain, but to construct multiple pages, we recommend that you build links to different types of pages based on the different periods of your website. for example, if the proportion of the outer links on the homepage is more optimized, you should pay attention to the construction of the list in the middle, the link construction of long tail words should be followed later.

Third, link content relevance

The content is very important in both updates on the site and construction of external links. what we mentioned here is that the content must be related to the subject of your website on the premise of ensuring the quality, this will not only deliver high weights to websites but also bring targeted traffic, which is more valuable than weight. Only when the content of the external link is helpful to the user can the user learn about your website through the external link, and even come to your website to bring more benefits to the website (the value of soft text ).

Through the above three simple points, extreme marketing shows that in the future construction of external links, we should not only focus on the number of links, but also on quality and relevance.