Similarities and Differences: enterprise site homepage design

Hello everyone, I am Liang lei. user experience is closely related to page design. It can be said that page design is an important part of user experience, however, many websites do not have a deep understanding of what page design can bring to users. Especially today, Internet plagiarism is common. What page design styles are often unique when users are interested in, or highly interactive websites. Imitation is acceptable, but it cannot be copied blindly. it is OK to copy and paste directly. The design of the enterprise website page is the same. When you create a website, copy a website template directly, and then modify the template slightly. How should we design the enterprise website page? I think we can follow the principle of "seeking for the same purpose while reserving differences" for website templates in the same industry. Let's take a look at the general homepage design sketch of enterprise sites:

　　

 

The above is the design sketch of the enterprise site homepage drawn by the author. As mentioned above, the enterprise site template has a great similarity, because most templates are copied and copied, plagiarism is a normal thing, but there are too many plagiarism, almost all of which are the same. Website operators only understand users, consider users, and study user habits. In this way, the website is purposeful and targeted, and the enterprise site is also the case. The author summarizes several necessary sections in the homepage design of the enterprise site: product category, news, product presentation, enterprise introduction, online consulting services, etc. Which of the following sections must be retained? The most important content of the enterprise site must be products. Therefore, the product section must be displayed on the homepage. In addition, the product category list and online consulting service must be retained.

Consider this question: "Why do users want to access an enterprise site ?", In fact, it is very simple. Users mainly need two types of services. The first is that they really want to buy the product, and the second is to ask about how to use the product. Many enterprise sites have installed online chat programs. However, some enterprise sites are displayed in a way that is intolerable to visitors. Typically, as in the medical site, online consulting prompts are continuously displayed, every page in the website is available for fear that users will not be able to see it. In fact, this pop-up window will make users very disgusted, so we suggest placing several online Consulting Methods in the obvious location on the home page, such as the customer service QQ number or phone number. To help users find the products they want to know, it is best to have a search function on the website. As far as I know, many enterprise sites have saved this function. Let's talk about how to deal with the details of the product presentation. How can we make your users better understand the product? The most common is to display the product through the product image and description text. Therefore, pay attention to the details such as the size and definition of the product image. The description should be as easy as possible.

It is certain that enterprise sites in the same industry have great reference value, but they cannot be exactly the same. They must highlight the characteristics of their products or services, so as to better establish the corporate image. Official Weibo and official QQ groups are not added to many enterprise websites in these two sections. Weibo and QQ groups can increase interaction between enterprises and users. Weibo and QQ groups are also good promotion platforms, the two promotion methods have a low investment cost. Just register a Weibo account and apply for a QQ account. In the face of competitors, how can we let the user choose you and discard them? For the enterprise site, we compete for products and services. The product design must take into account the users, and the after-sales service of the products must satisfy the users. From the general situation of enterprise websites, the first thing to do is to design a page that can attract users. Otherwise, even if there is traffic, users will not stay for a long time, page design is as important as website content, because page design can reflect the product's temperament and corporate image. Now I have talked so much about it today. I am Liang lei from the old boy SEO studio, welcome to join me in QQ communication. Let's talk a lot about it.

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