Six elements of enterprise mobile commerce success

The era of mobile internet has led to an unprecedented innovation in personal consumer applications, so will the era of mobile internet redefine the way companies work? The emergence of smart phones has changed the working model of enterprise employees, with the deepening of enterprise information construction, in the future, cloud computing, big data, intelligent equipment will be a new working environment, so that staff through the visual way to control the overall situation, hardware and software systems can also be a fundamental change, Created a new business model. At the same time, the development of enterprise-level application presents the characteristics of mobility, collaboration and cloud.

In order to get a foothold in the mobile internet Market, manufacturers need to use their own advantages more effectively to make clear partition with traditional web-based e-commerce, these advantages include "anytime, Anywhere", "High Integration", "social", "Game", " Easy-to-understand usage. "

Faced with such a high growth rate, all walks of life do not want to share in the mobile business market, manufacturers need to mobile phone dispersion more understanding, and to use the mobile phone function to create a suitable mobile commerce-rather than just a web version of the model directly on the phone interface, Because the mobile phone is a consumer perception of the device used at the point of view, completely different from the previous web-based software.

Anytime, anywhere sex
"Consumers are always on-line" is an important element of mobile commerce, the past multimedia marketing, whether by email or non-online sales practices, and ultimately directed to a single trading site, and mobile commerce needs to remain online at all times, Provide consumers with some of the value that consumers can gain by not requiring any direct movement of consumers, such as punch-in or go-to places.

High degree of integration

"Seamless integration" is the most important basis for mobile phones, the ability to integrate different devices and provide consumer value is essential for mobile commerce, such as the ability to integrate with social networking sites, or with a number of follow-up services, promotional activities, consumers expect not only the application itself, It is the overall connectivity that the application brings to its back to meet its needs.

Social
Social networking has always been seen as a killer app for mobile commerce, and today's mobile business programs have mostly been able to integrate marketing campaigns with social media, while combining features such as sharing and sharing (such as reviews) that enable consumers to effectively stick to applications and be able to shape consumer behavior patterns.

Game of
"Game" is a high potential business products, from the traditional web-based e-commerce can be seen. "Gameplay" allows consumers to use the mobile phone more loyal, consumers willing to share and impulse to buy anything that allows him to achieve the goals of the game, "game" element function if done well, there will be a chance to become rich overnight and be a leader.

Easy-to-understand ways to use
The reason why mobile phones go beyond personal computers and desktop browsers is that mobile phones are based on "consumer perspective," whether it is a mobile phone punch-in, or some other message that is based on personal preference, a simple and easy-to-understand way to move business success is one of the elements.

Operation of different endpoints
Different mobile devices have different success factors, can be the most intuitive way to present products and transactions is a successful mobile internet has the ability to decide always in the consumer thinking of the first time, such as consumers will be based on the size of mobile devices to quickly determine the priority of the product to watch. Consumer perceptions on mobile phones are based on network services, cloud computing, and service-oriented backend support devices, and mobile commerce applications need to combine these elements to deliver a new and appropriate consumer experience.

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