Six Methods of flirting with users make your design more attractive

　　

 

文//@ kingerror knife

Do you still remember the unforgettable dating situation with your lover? Before going out, take the time to dress up and make yourself more attractive. When you meet each other, make a variety of interesting behaviors to communicate with each other: ridicule each other and send a beautiful smile at the right time to ask the seller's question, accidentally wipe the opponent's hand. These signals convey "I feel good about you. If you are with me, you will be happy." What about our design?

How to seduce users and make your design more attractive to users also requires some means. Let's discuss it together.

Method 1. Differentiated Design

Example: Clear

This application implements the "concise" design concept just right. Attract the user group to pursue the original dynamic heart, through innovative ideas for the user to create a dedicated personality, will stand out in many similar products.

The biggest feature of Clear is that there is no button. Different single-finger and double-finger gestures are used to drag a task bar, add a strikethrough, add a new task, and add a parent-child interface, almost all operations can be done with gestures. This form of interaction becomes a highlight. With Gradient colors, you can see the color as a marker for importance sorting. In the theme options, you can also change the color of the task interface. Here, visual design is not just based on the designer's preferences, it also plays a functional role.

Method 2. Interesting design

Example: adjacent

This community-based application starts from guiding the experience to adding humorous language at registration, so that users can feel the communication with products and are willing to improve the information. Although users sometimes know that this is a little trick of the product, most users will find it interesting and their positive emotions are fully mobilized in the face of such a sense of preference. This text is easier for users to accept than simple and boring prompts.

If your design cannot attract users, there are risks that do not make users feel meaningful or impressive. Add a bit of humor, which makes interaction more humane and guides users to produce many positive psychological effects.

Method 3. Set up a reward mechanism

Stability and controllability are key principles of the user interface, but unexpected things can also bring benefits. Because when users do not know what they will face, their desires will inevitably increase.

Speaking of this, we have to mention the clear application again:

After the user clears the entry, the prompt will change. Here we reference a famous inspirational saying. They appear unexpectedly when users are unpredictable. But its intention is not to strengthen a specific behavior, but to bring joy to users.

Another kind of surprise is reward. Just like Weibo, it is a product that brings rewards into surprise: It is easy to say why we are often addicted to Weibo: if I follow someone's message for a specific purpose, wait for it to publish the latest message. These useful microblog messages often involve irrelevant content, but two topics that I will really pay attention to will be published later. The fascinating reason is that if I do not keep tracking information, I may miss some useful information. This kind of variable reward is really useful, or it is very important for individuals, making it difficult to get away from endless Weibo information flows.

Means 4. Manufacturing points

In the elimination of games, we are happy to find patterns in chaos. In fact, by solving problems, our brain gets a short pleasure.

This is also the case when you associate a new idea with your mental model about the world. For example, you can use the capabilities of the body pattern to create points for your design.

Example: Bump

In fact, information and images can be transmitted by means other than collision. However, this is not the real purpose of the product. The purpose is to allow you to experience the sense of crash and spend more time using the features of this product, this allows users to break through the joy they have gained to create a better experience.

Method 5. encourage users to explore

Information is classified into known and unknown, so we pay attention to experience clarity. We delete uncertain elements from the user interface, but once all the availability traps are removed in a certain way, how can we re-introduce the mystery to the user's operations? Simply put, "because there is a gap between what I know and what I want to know, this gap can be used in the design to create a mystery for the user. You need to try to convert the known information into a certain puzzle, encourage people to explore.

Another example is to use graphical cues or information to directly create a mysterious feeling, promise valuable information to users, and describe the price the users need to pay to obtain the information.

For example, many video products will develop accelerators that work with them. before downloading them, we will make a promotion for the product. The reality is to first establish expectations for users: demonstrate what kind of experience this product can gain after use, and strive to make the information directly related to the user, so as to shake the user's appetite, at present, many mobile apps will use this method with user guide images at the beginning.

Means 6. let users express themselves

When we went out for a tour, happy to take photos and leave a personal mark, indicating that I have been here, I have done this or this is me. The home is decorated in an idyllic, Japanese style... Mobile phones with stickers filled... We like to express our own personalities, feelings, and thoughts.

Example: Path

This application is a typical user performance product. You can customize the appearance of your personal homepage, which allows you to express yourself. Publishing your favorite pictures, music, and movies, sharing positions with friends, allowing comments and comments, choosing to post or use emojis are all ways to allow self-expression. By linking these comments with personal data, users will have the opportunity to express themselves online.

How can people express themselves in your products? So integrate personalized services that support such self-expression in your design, find opportunities to publish and praise the unique comments of users, and give personalized recommendations to users, so that self-expression becomes part of the user experience.

Summary

Finally, what are the characteristics of the most memorable gift we receive? -Personal, pleasant, meaningful, and pleasant !!! The same is true for design, which inspires us more and creates many pleasant and more tempting experiences.