Sorry, Apple Pay. Bank Card Payment is quite useful.

Sorry, Apple Pay. Bank Card Payment is quite useful.

Before starting the article, I apologize to Tim Cook. Recently, a survey by the anti-fraud startup Trustev showed that nearly 80% of Apple mobile phone users who can use Apple Pay have not tried the mobile payment service yet.

For Apple Pay, this data is not surprising at all. After all, it was launched last autumn and only supports the latest mobile phones. However, from the press conference, Apple's talents placed high expectations on Apple Pay. Although these expectations differ greatly from reality, Tim Cook did not mention any data on the number of users used at the press conference.

In a Trustev survey of 1000 Apple mobile phone users in the United States, 79% of iPhone 6 and 6 Plus users have never used Apple Pay. The remaining 21% of users indicate that they have used the payment service, but most of the time they use cash or bank cards.

2.1% of users who use a payment service call themselves "Super Users ". In fact, only 10 or more users can be called super users within a week .)

Of the users who have used the payment service, 80% use the service three times a week and less than three times a week. Among them, 30% of users will not be used once.

In his blog, Trustev CEO Pat Phelan said that the report pointed out a profound problem: using bank card payment is not as painful as imagined. Over the years, cutting-edge engineers have been looking up at their e-wallet, eager for its benefits. However, it seems that consumers do not appreciate the situation. Even if Apple has exhausted its mind and launched the most elegant mobile payment so far, consumers still adopt the most direct way to solve their daily difficulties.

Among users who have used Apple Pay, 40% indicates that it is used only because it looks cool, and 63% thinks it is convenient to use. However, no one cares about wallet security and vulnerabilities. This is an amazing thing, because security is a key part of Apple Watch's use of Apple Pay.

Of course, this survey report has some bugs. Based on the sample of 1000 million people, it seems a little "untrustworthy" to illustrate the problems of the world ". Perhaps with the release of Apple Watch, all these problems will be solved, and all the experiences will be as predicted by Apple. Of course, we also have a reason to clarify one thing: Apple Pay will not "fire" the world ". .)

Last but not least): According to Trustev's report, the most frequently used users of Apple Pay are in the middle age, which is 35-54 years old, with even proportions of men and women.