Tang June: Sina is expected to become a new media giant

Sina Science and technology news on the afternoon of December 24, Sina merged the digital media outdoor, Xinhua group president and CEO Tang said, Sina is expected to become the new media market in China, and ensure that the business diversification direction of sound development.

Sina and the audience announced on the evening of 22nd, Sina issued more than 47 million common shares of public buildings, framework and store advertising business, the audience to retain internet advertising, theater advertising and traditional outdoor advertising business.

"Sina merged into the core business is not my expectation, the two companies do not seem to be a business model." But if Sina succeeds in merging the media, China's new media market will really produce a new giant. "said Tang.

In Tang June's view, Sina and the media have the same advertising clients, the merger will have a greater impact on China's new media advertising market. Customers can use the Sina online and the media resources, Sina can integrate outdoor advertising and internet advertising, to ensure that the business to diversify the direction of sound development.

Tang June also pointed out that the impact of the financial turmoil, the current focus on the media's share price valuation is lower, for Sina, "This is a very good deal." "(MA city)