Technorati launches Blog advertising media

Last week, Technorati, a well-known blog search website, received $7.5 million in new investment. Currently, it has received a total investment of $30 million. Readwriteweb once investigated the most commonly used blog search services to users. In the result, 41% of users chose Technorati. However, there is no doubt that Google's blog search has already penetrated Technorati's territory. At the same time, many people claim that they do not use specialized blog search, and Google is enough. Technorati launched Technorati media today and will expand its blog advertisement business.

In fact, most people do not read blogs, and the blog search market may be very small, google even adds its blog search link to "more" (Chinese Google adds it to "more" under "more"-translator ). However, a blog is still a business that cannot be underestimated. Although most people do not directly access blog websites, they still have the opportunity to read a large number of Blog content through links to mainstream media, e-mail, and search results. All of these will be a considerable base market. This is the direction of Technorati's plot. Technorati claims that they will collect, organize, and spread global dialogs. Simply put, they have a lot of data resources about a certain person who has said so-and-so things.

Alan Levy, CEO of blogtalkradio, was an early starter of Technorati media. He said there is no doubt that those big brands will eventually join the conversation with the blog circle. Technorati understands these conversations, the nature of a blog is dialogue. Technorati is assembling a large long tail network to attract large brands to advertise in it. (Long Tail refers to some inconspicuous small markets. As long as it lasts for a long time, it can still produce considerable benefits)

It is wise for Technorati to focus on the long tail market. As readwriteweb described in an article in last October, the long tail market has considerable benefits because it can accumulate considerable amounts, in fact, this is exactly what AdSense has done. By selling the target advertisement to a specific small-scale audience, the website with small traffic can accumulate a huge amount. If Technorati can share revenue with those bloggers, it will eventually surpass AdSense in Long Tail blogs and eventually win.

 

International Source: http://www.readwriteweb.com/archives/long_tail_ad_network_technorati_media.php
Source: comsharp CMS official website