Ten authoritative points of external chain construction

The most important work of optimization is content and external links. the importance of external links cannot be ignored. Baidu algorithms have been adjusted and the external chain pattern has changed. now, external links are becoming more and more quality-oriented, therefore, today's webmasters no longer issue a large number of external links, too many external links are not

 

The most important work of optimization is content and external links. the importance of external links cannot be ignored. Baidu algorithms have been adjusted and the external chain pattern has changed. now, external links are becoming more and more quality-oriented, therefore, today's webmasters no longer issue a large number of external links, and too many external links cannot improve the rankings, but it still has a negative impact. I have summarized ten rules for the external chain, which may be helpful to the readers.

I. pin the text to the code

Spider search content is searched by code, so the higher the weight of the code, the more easily the anchor text is included in the code. Usually the position we see on the page does not reflect the position in the code.

It can be seen that the anchor text is very early in the code, which is more easily crawled by Baidu spider.

2. External links are easier to transmit weights than internal links

Links include external links and internal links. generally, external links are easy to transmit weights. when you publish an article, add a link pointing to a page, if it is sent to another website, it will be better than posted on this site. This is very simple. for example, you have ten yuan in total, six yuan in your left hand, and four yuan in your right hand. Then, if you give your right hand a dollar to your left hand, you will pay 10 yuan in total. If someone else gives you another dollar, then you will have 11 yuan in total, and your total money will increase. This is also true for external links!

3. new domain name links are of higher quality than old domain names

A domain name may output many links. the first output link may have better results, but the subsequent output results may be average. Therefore, the first output link of the new domain name is better than that of the old domain name.

4. good effect on website external links with similar weights

Websites with the same weight as external links have the best effect. for example, in a racing race, two people are driving in parallel, so as to be challenging and improve each other.

5. better effect of the anchor text link

The best effect is to set the anchor link in the content part of the code, but the weight transfer effect of its bottom or navigation bar is not ideal, because these links must be related to the content of the article, therefore, the effect of soft text links is much better than that of links.

6. text URLs are better than images

Compared with image links, the external link of the anchor text can bring more useful value. Because text is a direct method, spider can directly crawl, and most of the weight is added to the text link. In contrast, images, as media, cannot generate value. they only have the textual meaning after being added to the alt attribute.

7. big site requests require better page performance than small and important pages

High-quality external links are best obtained from authoritative websites, but authoritative websites do not easily provide external links. we need to go to these websites to find their internal pages. the internal pages of these websites can also bring a lot of value, although some small websites can give you a link, the value is not necessarily impressive.

VIII. noscript link

Noscript explains the media that the spider cannot recognize. although there is no noscript content on the page, there are some webmasters who may make invisible links here, but now there is no need to create a link here.

9. a large number of external chain rankings have been improved in the short term

Sending external links is a long-term task, which sometimes occurs in the short term. There are often websites that post an article that has been reposted on the big site. if these websites provide original website links, the keyword ranking of this original website will be improved in the short term, therefore, a large increase in external links in the short term can lead to a burst in rankings.

10. anti-spam chain downgrading

Do not buy external links easily. the people who sell your external links will also sell the external links to others. Therefore, these websites have too many external links, your website will not get the corresponding weight, but it will also have a negative impact if it is a spam website.