Ten ways to increase the sales volume of e-commerce websites

Thanks to the help of technologies and social media, it is much easier to become an online entrepreneur in today's society to earn profits. There are many small details that can greatly affect the success of the business on the Internet.

Thanks to the help of technologies and social media, it is much easier to become an online entrepreneur in today's society to earn profits. There are many small details that can greatly affect the success of the business on the internet. building a smart and successful business website requires many considerations. online retailers must balance network design, development, and marketing activities, to stimulate sales.

In addition to achieving the above balance, the consideration of consumers' "desires" and "needs" will also benefit your website and business. Mashable collects some tips to help e-commerce platforms move towards success, including suggestions from Forrester analyst Sucharita Mulpurur and Hubba CEO Ben Zifkin.

1. maintain simple website navigation

To attract consumers to buy your products, they must first know how to buy them. We recommend that you simplify your website to make it easier for consumers. Each category and subcategory should have a clear title and be placed in a conspicuous position on each page. Taking the US online apparel website Need Supply Co as an example, it presents a simple but attractive website design, and the tag options are also very organized and clear at a glance.

 

 

2. excellent search bar

This is not enough if your website is very easy to navigate. Almost all successful websites have a search bar, because it helps consumers quickly and conveniently find the products they need. Mulpurur recommends that the provider ensure that the search results are indeed related to the products the consumer is looking.

3. easy operation

Mulpurur recommends that the provider provide a simple payment system. Consumers are more willing to purchase goods if they have easy-to-understand checkout procedures. Any online operator is known for simplifying the payment system as much as possible, such as Amazon's one-click checkout.

 

 

4. Additional features

Even if the payment procedure is easy to understand, users may still want to use other options. The business personnel must remember that some people may buy your products for gifts. Therefore, it is very important to provide services such as gift packaging, receipts, customized notes, and return of goods.

5. appearance is everything

Your product is the result of your painstaking efforts. why don't you spend more time presenting it to the public with the best quality? Presenting your exhibits in an eye-catching and interesting way is a great way to attract the attention of potential buyers. Take Blik, a website with a sold wallpaper pattern, as an example. its website images contain panoramic photos of the room, so that users can know in advance what the room will look like. Good photos do not necessarily require professional photographers. they spend more time thinking about good photos and smart design. consumers can always click "buy.

6. provide relevant details

Zifkin pointed out that "data sharing has evolved the retail world" and "good product information is the most critical part of the purchase decision-making process 」. Such as the size, color, and inventory status, are basic information that must be provided by consumers.

7. shipping service

Make sure that the customer knows the freight information before the checkout. With regard to additional charges, the more consumers know, the more likely they will not decide to give up the purchase at the checkout. After the purchase is completed, the consumer also wants to query the processing progress of the goods they ordered. Therefore, the operator also needs to provide services such as order query and order history.

8. honesty is the best strategy

No one prefers to be fooled after purchasing things, especially when they are not satisfied with the purchase results. Make sure that your ordering rules are easy to check and clear, so that consumers can fully understand the status of the products they buy on the website. In addition, consumers also like websites that are easy to deliver goods. Because a product cannot be liked by everyone, the convenience of the goods delivery service provided by unsatisfied consumers will help you to add points. People will pay attention to the carefulness and intimacy of the industry.

9. starting from human nature

Consumers may like to be anonymous in online shopping because it provides personal privacy and trust. On the other hand, the customer experience will bring about good comments and repeated purchases of customers. Zifkin said, "a company that no longer acts like a salesperson and begins to block customers to help them solve specific shopping difficulties is a company that is on its way to success 」.

10. applicable to multiple browsers

Websites that can be smoothly used by multiple browsers will produce more sales. Online shopping users do not take the time to wait for websites that operate at the speed of turtles, nor purchase images that cannot display items. It is important to test your website on multiple network platforms and ensure smooth operation. Storyville's website allows you to determine which version to browse based on the network connection status.