Test B2B industry websites to help your websites succeed

B2B industry websites need to be tested during the design and development process, before the product is finally launched, after the product is launched, during daily operation, and after the website is revised, the test is accompanied by all the processes and times of B2B website operation. The following is a brief introduction,

 

B2B industry websites need to be tested during the design and development process, before the product is finally launched, after the product is launched, during daily operation, and after the website is revised, the test is accompanied by all the processes and times of B2B website operation. The following describes the test content of B2B industry websites based on my actual work, you are welcome to make a picture.

1 B2B website design phase test

After the designer designs the page, the designer will perform a test to check whether the product plan book is consistent with that of the B2B website and whether it is consistent with the positioning of the website. At the same time, the website product manager, the general manager of the website, and other management layers should also test the page design to see if it is consistent with the original idea, and compare the page design of various similar websites, check whether any improvements are required. When testing B2B websites, you should refer to the various design standards I mentioned in Chapter 3 for comparison testing and evaluation.

2 B2B website page creation stage test

After a website page is created, it is generally tested by a designer or page production engineer to check whether the page you have created is roughly the same as the page design, and whether each link can be opened, the linked page is correct. Refer to Chapter 4 of the B2B industry portal website design and development practice research report to test whether each icon is used properly. Secondly, the program should also check whether the page creation is reasonable or not, the page production engineers need to continue to rework to make the design more reasonable. At the same time, product managers and company leaders should also participate in the test and confirm that there is no problem with page creation before handing it over to the program. for example, whether the page code is concise and whether the style is already independent, compatibility with various browsers, etc.

3 B2B website program development stage test

During the process of program development, the program engineer will continuously test the program developed by himself, so that the program meets the requirements of product planning and product design, and may encounter many and many difficulties in the middle, programmers need to constantly debug and research to solve a series of problems. So it is no exaggeration to say that the process of program development is the process of continuous testing. all program developers should establish an idea that they think the perfect program is all tested by themselves, and all the bugs found by myself have been corrected. The program engineer must not submit the programs that have not been tested by himself to the tester.

4. pre-release testing of B2B websites

Before the website goes online, there will be more people to test and the testing work will be more systematic.

Product planner: After a website is developed, it should be tested first by product planners and website administrators, the system should test the product from the perspectives of page design, program development, content entry, function usage, usability, and search engine optimization. If any improper problem is found, the problem should be promptly reported to the design and developers for correction. This test is very systematic and takes a long time. it takes a thorough consideration. the subsequent tests may only be targeted at a specific problem. The testing results of the product planners will also be copied to the company's management through an email. during this process, they will also propose some suggestions for changes, but any modifications, it is important to discuss with the product planners and form a unified modification document. The product planners should send the document to the technicians to modify the document.

B website editing:After the program is tested by the product planner system, the content will be edited and input, whether it is the business opportunity column added by the visitor or the information column completely entered by the editor, as well as highly interactive community topics, more than 200 pieces of content must be entered by the editors before they are activated. Therefore, editing all programs is the first to be used. during the process of inputting and editing content, you must be aware of bugs and be able to think about solutions for your suggestions. We can encourage everyone to come up with better opinions from the system. For example, each editor must provide improvement suggestions on the topics that he is responsible for. for example, if there are at least two suggestions per week and no more than four suggestions, these suggestions may come from other websites, it may be inconvenient to operate on your own, and you have come up with a better solution. If your suggestions are adopted, each person will be rewarded with dozens of yuan (or an appropriate amount) to encourage everyone to come up with better ideas to improve their own responsibilities.

C. invite users to test: Invite colleagues you know to use their products. if these users participate actively, they will be given a paid member or a member with higher permissions, for peers who have contributed a lot, they can also be given an advertisement space. For individual users, the website community's expert and administrator permissions can be given to them. After a thorough demonstration of their questions, we must write a system document, feedback to the technical department for careful modification, because writing documents will make people think more mature, comprehensive, and improved.

5 Test the B2B website after it is launched

After the website is launched, the test is not over. On the contrary, the test has just started. during the operation process, we will understand the user feedback and have a deeper understanding of the industry, we will find that our products have many problems, and some may even overwrite and design a certain topic, re-establish user requirements, and build a column profit model, or constantly modify a function, page, or icon. I once said in the "B2B industry portal website planning practice research report" that B2B industry websites should be changed every day. Similarly, B2B industry websites should be tested every day, and there are many IT industry owners, every day, I am always using my own products. I use my products from the perspective of ordinary users with a testing mentality. I will discuss it with the product department after discovering problems, let's discuss how to make our products better and more perfect.

Product A planners:As in the previous section, product planners should, at this time, test their own products with editors and common users to systematically discuss a problem reported by users and editors, contact the actual situation to determine whether to modify the questions raised by everyone or whether to modify them immediately.

B Website Editing and customer service:Both editing and customer service personnel use their own products, customer service, and editing services. they will be exposed to real users of the website, and all kinds of problems will be reported to the product department, after discussing the product department, you can submit feedback to the technical department for modification. you can also encourage more comments from the system.

Common users of website C:The testing of common users is divided into three situations: one is to actively consult with us to solve various problems found during use; the other is to actively investigate users who use our website, learn from them what they think about our website and get the test results. The third is from the data filled by users, various functions used, and user behavior research, we can see that there are some problems on the website, and then form a document, which will be corrected after discussion by the product department.

D. website owner/senior manager:Maybe this person is a product planner or participant. These people need to use the website frequently and propose their own modification suggestions from different perspectives, such: from the perspective of common users, from the perspective of website operators, from the perspective of website profit models, from the perspective of website positioning and direction, the author considers the changes and summarizes them to product planners. When it is difficult to have a unified opinion, it is necessary to take a meeting to discuss and decide.

6. test the long-term operation of a website

In the website operation process, like the previous sections, product planners, editors, customer services, website owners, and senior managers must constantly test programs and access websites. In the process of official website operation, we still need to perform more tests. For example, for website promotion, we need to test website optimization in the future, I have put forward specific requirements on website construction in Chapter 2 "search engine optimization and promotion website construction" of "practice cheats for B2B industry portal website promotion", targeting website promotion, we need to optimize and modify the website. for example, we need to test the paid customer, website content, and profit model. during the entire process, all team members should be obligated, conscious, and motivated to put forward more comments on website modification. Next we will talk about the testers that need to be added based on the fifth part.

A sales staff: Sales personnel should learn all the use methods of the website, actively listen to the customer's opinions during the communication with the customer, and give feedback to the company's leaders, each person must provide two (or one) product comments each month. if the comments are accepted, they will be rewarded with 20 yuan or 50 yuan. Within the sales team, we need to establish a consciousness that everyone has the obligation to test the company's products. In particular, we need to test the website products from the perspective of paying customers, because the sales focus is on the selling points and profit models of the products, and whether the products can stimulate customers' desire to buy, whether it can meet the needs of paying customers and truly bring value to customers.

B paying customers:After-sales service personnel, sales personnel, and customer service personnel of the company should guide the paying customers to put forward their own views on the company's products, profit models, services, etc. The opinions of paying customers are very important, it is highly related to sales and quota.

Company C Management: In the daily operation process, all the management of the company should have this awareness to improve the quality of website products and check various problems on the website. Always put the product first, always realize that good products are the result of continuous improvement, the result of the efforts of all users and all staff, product managers, company management, it is to set up the framework and determine the direction. The product details should be improved gradually to be better and more perfect.