Test the advertisement platform in Windows Phone 7

Recently, I launched an application Major League of advertising, specifically testing the existing Windows Phone advertising platform, which has been put on shelves in the store.

Currently, I know six platforms.

1. Microsoft advertising
2. Smartmad)
3. AdMob
4. Millenrix Media
5. Adduplex
6. Smaato

1. Microsoft's ads currently only support the United States. It is being studied based on the specific judgment on how to display ads.

Test 1: I use the live ID of the United States on the Chinese mainland. The system is set to English (the United States). When I use China Mobile, I always fail to get the advertisement.

Test 2: If you are in the United States, use the live ID of the United States, set the English language (the United States), use at&t, and get the advertisement successfully. Failed to get the advertisement because the system is set to China.

Conclusion: information such as the location of the user is prompted during the installation of major AD Alliance, which may be a geographical issue for the user. In addition, the system settings must be in the United States. In this way, the advertisement can be obtained.

The live ID is not in the United States and has not been tested yet. Please let us know after testing by qualified friends. Thank you.

 

2. smartmad is the only windowsphone advertising platform in mainland China that I know. To apply for an advertising space, you must create your own xap. If you have confidentiality requirements for xap, please confuse the code in advance.

I spent 15 days, with an average filling rate of 61.45% and an average unit price of 0.12 RMB.

3. AdMob: This program is unstable, which may cause program crash, crash, restart the mobile phone, or crash. Therefore, I did not enable this advertisement in the released program. If a friend finds the problem, please advise.

4. millenical media, this platform has more than 1100 requests and a filling rate of 1.16%. I don't know what's going on. Maybe there is no corresponding advertisement.

5. adduplex: This Platform requires the app ID that has been released in the store to create a billboard for your app. In this way, your advertising space will show others' apps, other people's advertising spaces will display your application's advertisements.

If your ad space is displayed frequently, you can change it to money. I have not operated on the specific method. Follow the prompts:Commercial-In case you 've opted into a mixed model you will get paid for the part of your exchange credits instead of showing your ad in other apps. this number shows how many times of your impressions credits were converted into specified cial ad impressions.

This mixed model (Mixed Mode) does not know how to set. This platform shows the fastest ads.

6. smaato: When applying for an ad space on this platform, I need to fill in a lot of materials and wait 48 hours for the review. I have used it for several days to pass the review. However, the number of requests so far is still 0. I don't know if it is a problem with my program settings.

 

Conclusion: however, it is not enough to use an advertising platform. The management interface is also Chinese if it is best for Chinese users in mainland China. When the acquisition fails, use adduplex to supplement it. Other platforms still need to continue testing.

 

Thank you for your research. If you have any experience, please explain it. Thank you.

Major AD Alliance

Address: http://www.windowsphone.com/zh-cn/apps/c32c553b-911d-4411-9668-d035cb8e25a1