The earthquake highlights the core position of TV media

Not long ago, public opinion was still discussing how TV was gradually replaced by the Internet. TV became the background sound of the family. Many friends even took pride in not watching TV, as if watching TV became a symbol of the outdated age, from the Wenchuan earthquake, we can see that in the event of an emergency, the core position of TV media is still irreplaceable, and the Internet is still in a subordinate position.

For a long time, I have not focused on television like today. the CCTV and Wenchuan earthquakes have brought almost all Chinese people and international friends who are interested in China back to television. The reason is that CCTV's comprehensive focus on the earthquake, resources that can be mobilized by CCTV are also hard to be achieved by any other media. The real-time and convenience of TV is even more difficult to replace online media.

For non-real-time reports, the massive amount of information on the Internet and convenient query have some advantages. In the event of emergencies, massive information is often a defect on the Internet, at this time, ordinary people tend to pay more attention to the Authority and timeliness of news reports. Although the Internet is not inferior to the TV media in terms of timeliness, it is even earlier than the TV media, its authority is often compromised.

In the Wenchuan earthquake, the powerful interview resources of CCTV and television stations in various regions were fully reflected, and the lack of Internet media interview capabilities was exposed. The 24-hour livestream uninterrupted interview by TV reporters was guaranteed, in addition to taking advantage in data sorting, online media is more directly using news reports from TV media. Although blogs, podcasts, and other new things in this earthquake disaster have performed well, however, because the authority and professionalism are not enough, they are also on the edge, but the comments from various experts invited by TV stations are more distinctive. Of course, as a supplement to the TV media, the role of the Internet is equally worthy of recognition.

Despite the rapid development of blogs and podcasts over the past two years, the reports from the Wenchuan earthquake show that blogs and podcasts are still in the entertainment stage. There are few really powerful experts, especially technical experts, on the one hand, it is related to the fact that ordinary groups do not pay enough attention to earthquakes, and on the other hand, it is related to the fact that experts do not pay enough attention to science popularization. If the Internet wants to play a more important role in emergencies, there are still a lot of virgin land to be developed. I believe that as blogs and podcasts grow increasingly, more experts will join the blog camp and pass popular science knowledge to the masses through blogs and podcasts.

However, with the increasing popularity and promotion of digital TV technology, TV and Internet integration has become an irreversible trend, and the interaction between TV programs and the Internet will become more direct and convenient, experiencing the impact of the Internet, the re-emergence of TV, once the most important entertainment method, is just around the corner. (Author: laomiao)

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