1, in line with user browsing habits, search more traffic, better results
More than 95% of search engine users will give preference to the general results given by search engines (left side results), most of whom only
You will not be able to get a satisfactory result on the left to browse the ads on the right.
According to the survey, 87% of netizens use search engine services to find the information they need, and nearly 70% of the searchers will find the information they need directly on the first page of the search results.
Spot advertising advertising display location is limited, the results of the auction so that a large number of customers because of the price of the reasons can not be ranked on the home page, making this part of the customer is difficult to obtain good results through the auction ads.
2, the same keyword input cost is lower, the budget more controllable
Marketing Site Pricing Standards: Bidding by keyword access to the number of charges, and marketing-based Web site adoption of the annual cost, keyword pricing according to the price of the first page auction results of the lowest line as the standard, according to the technical difficulty degree, to develop a lower price standard auction ads can set the daily advertising budget, beyond the budget ads are not displayed Rules seem to help companies save costs, but they are built on the basis of sacrificing potential cooperation opportunities. Optimization will not be limited by this rule, the site links are displayed in the above time.
Competition within the industry allows you to quickly increase costs in a very short period of time. and the site optimization does not exist this factor. For example: If you have ever done a bid ad rank, you must have experienced this: "Last month, the first bid on the right side of the ad is only 0.8 yuan, now it has to be raised to 4.5 yuan." This means that the ad will cost $4.5 per click 1 Times "
3, effectively avoid malicious clicks, reduce invalid expenses
The "Click fraud" issue, which was born with the search auction business model, pushed search engines into an awkward position.
In the second quarter of 2006, the overall click fraud rate for search engine ads was 14.1%, up from 13.7% in the first quarter, while the click fraud rate reached 20.2 in the popular keywords of $2 and more per CPC price, the US market consulting firm said in a recent "Click Fraud Index" survey. %。 This statistic may not include the Chinese search engine market, but according to industry insiders, the domestic search engine encounters a malicious click is definitely more than the foreign.
Through the way of marketing web site, fundamentally solve the problem of malicious click, reduce invalid input, so that the enterprise's advertising to get better delivery effect.
4. More extensive coverage, one-time investment, comprehensive income
Marketing sites are targeted at most professional search engines, and your site is not only being ranked in Google optimization, but also in other major search engines (Baiduyahoo) to improve your site rankings. and the choice of auction advertising to achieve this effect must be with the search engines signed an advertising agreement, which undoubtedly increased the huge cost.
5. Long-term effectiveness of optimization results
Website optimization can help you improve the overall index of the page, if your link has been improved, continue to maintain high quality reverse connection number and content maintenance, your left ranking will continue to maintain or improve. Unless the late application of the method of cheating to be punished or stop later maintenance. And if the spot ads stop, the site links will disappear immediately.
